Podcast: IIas, increasingly aware consumers are looking to sustainability

The frozen food sector in Italy confirmed its role as a cornerstone of families' eating habits in 2025 as well. With domestic consumption growth of 1,1% and more than 642.000 tonnes consumed, the sector is proving to be a positive exception in a complex food landscape. It is no longer just about convenience: today's consumer sees frozen food as a combination of nutritional quality, the fight against waste and value for money. From the steady performance of vegetables, undisputed leaders, to the success of pizzas and ready meals, and the dynamic niches such as gluten-free products, the offering is evolving to respond to new lifestyles. We discuss this with Giorgio Donegani, president of the Italian Institute of Frozen Foods, to analyse the dynamics under way and the challenges facing the sector in 2026, amid new environmental sensitivities and the evolution of consumption channels. 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.