Proximity is not merely a distribution format, but a dimension that runs through people's daily lives, social relationships and the local economy. It is from this understanding that Dit – Distribuzione Italiana has developed its thinking on the future of the Sigma and Sisa system, on the occasion of the meeting dedicated to the evolution of the proximity model and the strategic positioning of the two brands. We discussed this with Alessandro Camattari, Dit's sales and marketing director.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.