Podcast: Iacobelli (Eataly), own-brand products as a strategic lever for growth

18 product lines and over 200 product references: these are the figures behind the Eataly brand’s international offering from the Italian retail chain. The categories covered are everyday staples: pasta, coffee, chocolate, right through to seasonal celebrations. In addition, for Christmas, this year’s new additions include products from the Eataly Icons range, including Pandoro with chocolate chips, soft nougat and chestnuts coated in dark chocolate. Eataly bakeries are also introducing cinnamon rolls and caramel in a loaf tin. We discuss this topic with Stefania Iacobelli, head of marketing and communications at Eataly.

Article by Emanuele Scarci

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.