Mango marks another milestone in its partnership with Coin and opens the new Rome San Giovanni store

After the opening in Catania, Mango continues its strategic partnership with Coin by opening the new store in Rome inside Coin San Giovanni.

The store is located in Piazzale Appio, at the beginning of Via Appia Nuova, along one of the capital's historic shopping streets. The location is enhanced by important historical landmarks such as the Basilica of Saint John Lateran and Porta San Giovanni, as well as the nearby Via Sannio market, a long-standing reference point for local shopping. In this context, Mango's arrival enriches the retail offering with a contemporary fashion proposition, further strengthening the area's appeal.

The store

With a floor area of 1.000 sqm, the store offers Mango's Woman and Man collections, designed in the Barcelona atelier by a team of more than 500 experts. Combining timeless and versatile garments with more contemporary pieces inspired by the brand's Mediterranean heritage, the collections reflect Mango's commitment to superior quality and elegant design. The store creates 20 new jobs.

The space has been completely redesigned around the New Med concept, the retail format inspired by the brand's Mediterranean heritage and culture, which combines natural materials, warm tones and sustainable elements to create a bright and welcoming shopping space. New features include a new, larger fitting-room area with adjustable lighting, an area dedicated to click & collect for collecting and managing online purchases directly in store, recycling containers and RFID technology for more precise inventory control.

The next openings

With this opening, Mango strengthens its presence in Lazio, where it has more than 10 stores. The opening is part of the agreement announced on 3 June, which provides for 22 new Mango stores, ranging in size from 400 to 1.000 sqm, in selected Coin locations between September 2026 and the end of 2027, all designed as fully fledged Mango stores.

Following the opening in Rome, Mango will open in 2026 approximately 10 locations in partnership with Coin, including Florence, Bari and Milan. Together with the 20 openings already planned for this year as part of Mango's expansion plan in the country, the company will end 2026 with almost 30 new stores in total. Next year, the partnership with Coin will extend to northern cities such as Genoa, Como and Trieste, while also strengthening Mango's presence in Sicily and Sardinia.

The strategic plan

These latest openings are part of Mango's strategic plan 4Es 2024-2026, which aims to strengthen the company's differentiated value proposition, with a strong drive towards expansion and improved sales in existing stores and through the online channel. The strategy is based on Mango's strong performance in 2025, with global turnover of 3,8 billion euros, up 13% year on year (16% at constant exchange rates). This momentum continued in the first half of 2026, with global revenue of 1,852 billion euros, up 7,2% compared with the same period of the previous year and 10,7% at constant exchange rates.

Italy made a fundamental contribution to this growth: in 2025, turnover in the country increased by 30%, the year in which Mango also opened more than 20 new stores, adding approximately 6.700 sqm of retail space. The brand has been present in Italy since 2001 and this year celebrates its 25th anniversary in the country.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.