Lidl opens the new Vedelago supermarket site (Tv) following redevelopment work

Lidl Italia has opened the new Vedelago supermarket site, in the Treviso area, replacing the retailer's historic store opened in 2008, which no longer met the retailer's quality and structural standards.

The new store, on Via Guglielmo Marconi, includes a modern and functional sales area of more than 1.300 sq m and forms part of the broader modernisation plan for the sales network that the company is pursuing in Veneto, as throughout Italy, alongside its investments in expanding into new municipalities. Today, Lidl has 94 stores in Veneto, 14 of them in the city and province of Treviso, as well as a logistics centre and its headquarters, the latter two in Arcole (Vr).

Building redevelopment

The new Lidl store was designed according to the company’s latest store concept, with the aim of offering customers a pleasant and functional shopping experience. Its construction is the result of a building redevelopment project and remediation of the area previously occupied by the historic factory on Via Marconi, which had been disused for years, thereby returning the land to the community without encroaching on undeveloped soil.

The spaces are bright and welcoming, with large windows allowing natural light to illuminate the interiors. The new supermarket, which falls within energy class A4, is equipped with a photovoltaic system of 157 kWp and uses exclusively electricity covered by guarantees of origin, certifying its renewable origin. The LED systems installed in the new store also reduce electricity consumption for lighting by 50% compared with previous technologies.

As part of the urban development works agreed with the Municipality, Lidl carried out work on the road network to improve user safety and facilitate access for both residents of the town centre and passers-by. The supermarket also has an adjacent car park with more than 120 parking spaces, equipped with charging points for electric vehicles.

A complete and functional shop

At Vedelago, Lidl customers can find the usual value for money and quality: from the fruit and vegetable department, with many fresh lines restocked daily, to the bakery, with sweet and savoury baked specialities produced throughout the day. Among the retailer's most popular brands are the premium brand dedicated to food excellence, Deluxe, and the range celebrating the gastronomic tradition of our country, Italiamo.

The retailer's offering is also enriched by the selection of V-Label-certified vegetarian and vegan products under the Vemondo brand, updated weekly with new in&out products. In the new store, as in all of Lidl's more than 800 stores in Italy, meal vouchers are accepted, and gift cards are also available for private customers, companies, institutions and organisations wishing to offer their employees a tangible benefit that can be used immediately.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.