Podcast: Dit, how to balance industrial brands and own-brand products

The frozen foods department is one of the most dynamic areas of organised retail, where families’ search for convenience encounters and clashes daily with new demands for health, quality and sustainability. Between established industrial brands and the strategic development of own-brand ranges, the frozen food supply chain is now called upon to interpret modern consumption trends effectively and enhance an offering that—as scientific studies confirm—has nothing to envy fresh produce in terms of nutritional properties.

How is the management of this strategic shelf evolving? What are the levers with which GDO responds to the expectations of consumers who are increasingly attentive to label transparency, the fight against food waste and the energy efficiency of the cold chain?

We discussed this with Roberto Romboli, Mdd development director at Dit- Distribuzione Italiana, to analyse assortment dynamics, the relationship with brands and the new developments that will shape the future of the frozen food sector.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.