TreValli Cooperlat: new strategic plan worth 25 million euros over four years

TreValli Cooperlat has announced a new strategic plan that provides for total investments of 25 million euros over four years, with the aim of strengthening the Group’s competitive positioning, supporting value growth and responding to changing consumption habits in its target markets.

The plan forms part of an ambitious development strategy that aims to exceed 320 million euros in turnover by 2030, compared with the current 226 million, with forecast Ebitda of more than 20 million euros. With a commercial presence in 70 countries (mainly Emea, Apac and Latam), the cooperative, based in Jesi, also aims to strengthen its presence in international markets, which currently account for 28% of total turnover.

The commentary

“The new strategic plan represents a phase of discontinuity in TreValli Cooperlat’s evolutionary journey and is aimed at structurally strengthening its competitive positioning,” explains Giordano Curti, the cooperative’s general manager since February 2026. “The objective is not limited to growth in size, but extends to the creation of sustainable economic value and increased margins, through proactive alignment with structural changes in consumption patterns, tailored to the specific features of the target markets. In this context, the plant-based offering is certainly a priority development lever, an asset that differentiates us from competitors in the dairy sector. This segment is currently showing the best performance in terms of profitability and has significant room for expansion, both in terms of market penetration and range expansion. A further strategic direction concerns strengthening our presence in major distribution channels with the aim of increasing volumes, reaching new customer segments and developing commercial partnerships, particularly by entering into agreements for retailer-brand production (private label). Internationally, the strategy is instead structured along two complementary directions: on the one hand, consolidating markets with a high value contribution; on the other, expanding into geographical areas with high growth potential. In these contexts, the Group intends to enhance and expand its cheese offering, positioning it as a distinctive element representative of a quality made-in-Italy proposition.”

The strategy

The relaunch strategy is developing in a context in which the dairy sector is having to contend with profound changes and new needs also related to sustainability: one of TreValli Cooperlat’s most significant interventions in terms of technological innovation and sustainable production is a new Uht sterilisation plant, recently installed and based on an advanced heat-exchange system that enables a reduction in water consumption of 50% and energy savings of 5%. Strengthening supply-chain cohesion is also one of the central elements of the growth journey, enhancing the cooperative’s role as an entity capable of connecting its territorial dimension with international development by building stronger synergies with its area of origin.

Finally, at the heart of the new strategy is a solid and well-balanced brand portfolio. The two main brands, TreValli and Hoplà, currently drive more than 80% of revenue: the plant-based segment—which accounts for 35% of turnover—represents significant potential, while the dairy offering ensures continuity and enhances the agri-food supply chain.

Development in the dairy market

For TreValli, growing in the milk and cheese market represents a strategic lever for enhancing already established assets—well-served channels, specialised plants, recognised brands and developing categories—while also identifying new consumption trends. Growth will also come through high-potential variants, such as lactose-free and functional products, capable of meeting increasingly diverse needs.

Consumers are in fact seeking authenticity, a sense of place and tradition, favouring products made with quality raw materials, short supply chains and processes inspired by “the way things used to be made”. In this scenario, TreValli will be able to leverage its strong ties to the area, flexible multi-site dairy production structure and distinctive industrial capacity, strengthening the presence of its core brands in modern retail. Growth will be supported across all channels: in Gdo and discount retail through range expansion, repositioning the offering and stronger relationships with retailers, expanding distribution and reviewing the product portfolio with a view to greater simplicity and effectiveness.

Development in plant-based products

Growth in the plant-based sector represents the main development opportunity, in a context in which new consumption needs are emerging, linked to enjoyment, lightness and everyday wellbeing. Today’s consumer is looking for products that combine taste, spontaneity and emotional gratification, rediscovering the warmth of homemade preparations while paying increasing attention to more modern and sustainable ingredients and alternatives.

In this scenario, Hoplà will be able to strengthen its identity by tapping into strongly growing trends in the plant-based sector, as well as the increasing spread of flexitarian and dairy-free diets. Constant connection with consumers through the brand will be essential for establishing a presence in high-potential markets, developing an innovative and contemporary offering capable of supporting growth both in the domestic market and abroad, where plant-based products continue to represent one of the main drivers of development in the food sector.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.