Clai proposes three new packaged products in the fresh meat sector

Clai has launched three new packaged products in the fresh meat sector: hamburgers, mini hamburgers and ham and cheese sandwiches, all made with beef and pork – as is traditional in Romagna – 100% Italian.

The prepared meat category is also growing at a faster pace than “natural cuts”. Hence Clai’s need to focus attention on this area too, with an ad hoc proposal that would respond well to current consumer needs.

The new products

The hamburger weighs 150 g and is made with beef and pork from animals born and reared in Italy. It is presented on an Fsc-certified cardboard tray and has a shelf life of 17 days. The packaging film is skin vacuum packaging, a packaging technique in which a transparent plastic film adheres perfectly to the surface of the product, like a second skin.

The mini hamburgers are sold in packs of six, each weighing 35 g. They are made with beef and pork from animals born and reared in Italy. They have a shelf life of nine days. The packaging film is Atp: in this case, the meat is placed in a sealed tray where the air is replaced by a controlled gas mixture with a protective function.

The sandwiches with cooked ham and cheese, lastly, are also made with beef and pork from animals born and reared in Italy. Each tray contains two pieces. They have a shelf life of eight days and in this case too the packaging film is Atp.

New commercial collaboration

This is a strategically important choice for the Romagna-based agri-food company, which has decided to enter the fresh meat sector forcefully with a range of own-brand products.

The right opportunity came with the start of a new commercial collaboration with Cem. This is a company with deep expertise in packaging, carried out using the most modern technologies to maintain the meat’s organoleptic characteristics optimally. It was precisely this recognised expertise in copacking operations that created the conditions for launching a synergy, bringing the two cooperatives closer together with a view to possible involvement in joint projects.

Comments

“The Clai supply chain is becoming even stronger, and our presence in self-service retail is being consolidated: consumers can now purchase fresh meat products with the guarantee of Clai-branded quality,” notes Antonio Giovanetti, Clai’s general manager. “The collaboration with Cem is a new commercial experience that we have been working on for some time, in full harmony with our partner’s governance. The aim is to develop this collaboration over the coming months and make the best possible use of all its potential opportunities. A passion for work, ‘know-how’, commitment to innovation and sustainability, and ties to the local area are the common foundations that make this partnership stronger.”

“We are firmly committed to this project to integrate an increasingly structured supply chain,” explains Marco Magnani, Cem’s general manager. “Over time, we have developed the strategic need to forge a closer relationship than the one we have always maintained with the companies upstream in the meat supply chain: Clai is the right partner with whom to share this project. Today, providing customers with responses that meet their expectations is in fact a challenge that must be addressed with more structured plans. By joining forces, it is possible to increase the value of the proposals and generate greater opportunities for everyone.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.