Planet Farms makes its debut in the Spanish market with its Frescaah range in El Corte Inglés stores

Planet Farms enters the Spanish market with Frescaah, its range of vertically farmed salads: from mid-November, three of its products will be available in a selection of El Corte Inglés stores.

Planet Farms' arrival in Spain marks a new stage in the company's international growth strategy and offers Spanish consumers a new way to enjoy salad: fresh, crunchy and ready to eat, thanks to a highly technological and fully integrated growing system that makes it possible to grow all year round.

The three products

Brotes crujientes de Lechuga: fresh, crunchy leaves with a delicate flavour, designed for those seeking simplicity and a pleasant texture.
Mezcla Armonía: a combination of green lettuce, red lettuce and romaine lettuce, bringing together different varieties in a balanced, fresh and crunchy offering.

Mezcla Vital: a more intense blend, made with romaine lettuce, mustard leaves, mizuna and komatsuna, combining different textures and aromatic notes that surprise with every bite.

Planet Farms' vertical farming

The vertical farming system developed by Planet Farms stems from the combination of technological innovation and Italian agricultural tradition. In the Cirimido vertical farm (Como), crops grow in a protected and controlled environment, where light, temperature, humidity, water and mineral salts are managed to create the ideal conditions for each variety. The process is supported by Gaia Vf, the monitoring system developed by Planet Farms that constantly collects data on crop growth.

This technology makes it possible to grow 365 days a year, regardless of seasonality and external weather conditions, while optimising resource use, making it possible to reduce water consumption by 96% and save 99% of soil compared with traditional agriculture.

The protected environment in which the plants grow prevents pests and unwanted microorganisms from entering, making the use of pesticides, herbicides or other plant protection products unnecessary and therefore also eliminating the need to wash them before packaging. In addition, irrigation takes place only at the roots, meaning that the leaves never come into contact with water and consequently remain particularly crunchy and tasty.

International expansion

Entry into the Spanish market is part of the expansion that Planet Farms has been pursuing beyond Italy's borders in recent years. Since 2024 the company has been present in Switzerland through Coop, and subsequently Manor, and since April 2025, Planet Farms has been present in the United Kingdom at Waitrose, with the Fresh Everleaf range, developed for the British market, and with M&S's own-brand label.

With its launch in Spain, Planet Farms further consolidates its international presence, with the aim of bringing its vertical farming model and Italian culture of taste to an ever-growing number of European consumers.

The comment

“The arrival of Frescaah in Spain represents an important step in Planet Farms' international growth. We are delighted to be able to offer Spanish consumers a product that stems from the meeting of technology, nature and Italian gastronomic culture, placing at its heart what matters most to us: taste, freshness, crunchiness and quality”, comments Mara Valsecchi, CEO of Planet Farms Italia. “Our collaboration with El Corte Inglés enables us to enter this new market alongside a leading partner and to introduce an ever-wider audience to our way of growing and enjoying salad”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.