Marionnaud: 650 million euros towards growth with a new owner

Marionnaud is passing to David Konckier, principal shareholder and Pdg of the French Bogart group, through his company, Behn. Objective: increase turnover through powerful synergies.

Negotiations between the entrepreneur and the previous owner, CK Hutchison Holdings (Hong Kong), had been under way since early July.

Almost 700 perfumeries in 8 countries

Marionnaud, in figures, is one of the European leaders in selective perfumery, thanks to turnover of approximately 650 million euros, of which 80% is attributable to France.

The company employs almost 4.200 people and operates 687 directly managed stores in eight countries on our continent: besides France, there are Italy, Austria, Switzerland and some major Eastern European nations.

David Konckier intends to increase Marionnaud's revenues while keeping its brand and identity intact, thanks to synergies, particularly in distribution, with Bogart, a beauty multinational with 264 million euros in turnover 2025, with a retail operation comprising 413 shops across Belgium, France, Luxembourg, Germany, Israel and the United Arab Emirates.

How much is Marionnaud Italia worth?

In Italy, Marionnaud reports more than 100 stores, divided between historic town centres and shopping centres, in several regions, including Lombardy, Lazio and Piedmont.

The leading company (Marionnaud Parfumeries Italia Srl) recorded in 2025 approximately 80,5 million euros in turnover (compared with 84,4 million in 2024), with a loss of around 9,3 million.

It is easy to imagine that the French company will also opt for expansion in the Peninsula, which is in a state of great ferment, as demonstrated by Gruppo Borletti's recent acquisition of Pinalli and the growth of Shaka, the new network owned by Ovs.

Let us return to Groupe Bogart. Founded in 1975, it is an independent, family-run company listed on Euronext Paris.

It owns or produces, under licence, nine perfume and cosmetics brands, including Méthode Jeanne Piaubert, Carven Parfums, Stendhal and Jacques Bogart.

In retail distribution, its main brand is April (130 locations comprising shops and beauty institutes), while sales of the products, all manufactured at the two French facilities, reach approximately 90 geographical markets.

How much is beauty worth in our country

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.