Growing numbers for the fourth edition of B2Cheese at the Bergamo Fair

The fourth edition of B2Cheese has come to a close at the Bergamo Fair, with figures marking growth compared with 2024 and two highly intensive days at the stands, in the meeting areas and at the content-focused events.

The main figures

The total number of operators reached a figure of 4.320, compared with 3.600 in 2024 (+20%), while the component most directly linked to business also increased: buyers rose by 22%, with a strengthened international presence and particularly broad representation from Italian large-scale retail. This was reflected in the halls, among consistently busy stands, business meetings and the very positive sentiment gathered among exhibitors.

“What we have seen over these two days is, above all, the result of the work and trust of so many people,” comments Francesco Maroni, project leader of B2Cheese. “I want to thank the exhibitors who chose to be here and brought their products, companies, ideas and experience. And alongside them, everyone who helped build this edition: speakers, professionals, associations, partners, sponsors and buyers. B2Cheese truly takes shape when those who participate feel it is their own place, where it is worth meeting. We saw full stands, appointments, people stopping to talk, well-attended conferences and masterclasses for which there was often no longer a free place. It is the finest signal we could have received.”

The conferences

Participation also extended across the entire programme of in-depth sessions. The conferences attracted a large and highly qualified audience, with full rooms for meetings dedicated to some of the most current issues in the sector: European markets and policies, distribution, internationalisation, international agreements, food safety and product enhancement.

The response to the World Cheese Capital masterclasses was particularly strong, with every session sold out throughout the event. Italian and international professionals, maîtres fromagers, cheesemongers, affineurs and producers brought a programme to life that attracted audiences on both days and generated clear enthusiasm around the dedicated area.

“The international dimension was one of the most recognisable features of this edition: the growth in buyers was accompanied by the presence of operators and professionals from numerous markets, while World Cheese Capital brought expertise and professionalism to Bergamo that would be difficult to bring together in the same place,” added Maroni.

The Cheese Lovers Night

The atmosphere experienced in the halls continued with the Cheese Lovers Night, which brought together 500 people at Gnam and Chorus. An evening of celebration, but above all another opportunity to spend time together outside the schedule of the trade fair events: exhibitors, buyers, professionals and guests continued to meet, talk and build relationships in a more informal setting. A moment that also conveyed the human dimension of a sector which, beyond the figures and commercial exchanges, demonstrated in Bergamo a strong ability to build a community and recognise itself as one.

The comment

“B2Cheese confirms itself as a highly successful event, to the extent that it is consolidating its role as a leading B2B trade fair for the dairy sector. The fourth edition of the event recorded significant figures and strong international momentum. A substantial increase in both visitors and buyers in fact tells of an event that over the years has been able to represent the entire sector and its needs ever more comprehensively, bringing the concerns of one of the driving sectors of our economy,” commented Carlo Conte, project manager of B2Cheese and operations manager at Promoberg.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.