Promos updates five projects from Bolzano to Rome: outlets and centres in the pipeline

Promos presented updates on its commercial projects at Mapic Cannes (3-4 November), with a pipeline involving 5 major developments, from Bolzano to Rome.

A premium arena with 8 brands at Brenner Outlet

Meanwhile, one year after the opening of the food court, Brenner Outlet, with approximately 16.000 sq m of GLA, is preparing for a new phase of development.

For the Bolzano complex, Promos plans to create a premium arena on the ground floor, designed to strengthen the outlet's positioning and welcome new high-end brands.

The project centres on a square of approximately 3.000 sq m, onto which eight new tenants will open, with a total commercial area of approximately 2.000 sq m.

Work is scheduled to begin in March 2027, with construction lasting approximately one year and the opening scheduled for spring 2028.

From Barberino Outlet to Il Continente di Mapello

Barberino Outlet (27.000 sq m), near Florence, has also entered a new phase in its development: an initial extension is under way to develop the commercial offering, to be followed by the construction project dedicated to the food court.

Also in the shopping centre segment, as explained by Promos' chief executive, Filippo Maffioli, the enhancement programme continues. Among its key projects is Il Continente di Mapello (Bergamo; 25.000 sq m of GLA), which entered Promos' management in January 2026.

The opening of Action is scheduled for mid-November, covering approximately 1.100 sq m, followed by the arrival of Sportland, Amy Pet, Acqua & Sapone, Botega Caffè Cacao and Cex (the sale and exchange of second-hand technology products).

The project will continue in 2027, with the reorganisation of the Ipercoop space (7.000 sq m), creating three new medium-sized units covering approximately 3.500 sq m in total.

San Donato District: Kfc, Smashie and Medi-Market arrive. MediaWorld is renewed

In Florence, San Donato District Novoli (under management since July 2025), the development of the offering, now spread across a total area of 40.000 sq m, involves the recovery of existing spaces and several new entries.

Following Douglas's arrival in April 2026, the next intervention will concern the former 9 cinema room, which was never opened to the public: between December 2026 and January 2027, it is scheduled for conversion to accommodate Kfc and Smashie, covering 300 and 200 sq m respectively.

In the second quarter of 2027, the schedule will continue with the downsizing and complete restyling of MediaWorld and the arrival of Medi-Market, occupying approximately 350 sq m.

A second phase at Valmontone Outlet: +13.500 sq m

At Valmontone (Rome), initially covering 40.000 sq m, development continues in the commercial area adjacent to the outlet, conceived to complement the offering with new shopping, dining and entertainment opportunities.

The first phase is nearing completion, with Eurospin arriving in December 2026.

Construction of the second step has also already begun, leading to the creation of a further 13.500 sq m of commercial space for fashion, services, dining and entertainment. The opening is scheduled for summer 2027.

Promos currently manages 17 assets (7 outlets and 10 shopping centres and retail parks) covering more than 400.000 sq m of GLA and over 1.100 stores, attracting approximately 50 million visitors annually in total.

San Marino Outlet Experience: managed by Promos since spring 2025

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.