Barilla launches Ringo feat Gocciole, the meeting of two breakfast and snack-time stars

From the meeting between Ringo and Gocciole comes Ringo feat Gocciole, the limited edition launched by Barilla that combines the identities of two of the best-known brands in Italian breakfast and snack time.

Giving shape to the project is also the packaging developed with the contribution of Seda International Packaging Group, which supported Barilla not only during the production phase, but also throughout the process of defining and enhancing the visual design of the pack.

The product and the packaging

Ringo feat Gocciole is an original product: on one side, a cocoa shortcrust wafer featuring Ringo’s characteristic “R”, and on the other, a wafer with chocolate chips inspired by Gocciole’s shape. In the centre, a milk cream brings together two experiences traditionally associated with breakfast and snack time.

In this meeting, the packaging is not merely the wrapping that contains and protects the product. It is the first element through which consumers recognise the meeting of the two brands and perceive the originality of the limited edition.

The pack therefore incorporates the visual codes, colours and distinctive elements of Ringo and Gocciole, creating a unified identity without compromising the recognisability of the two brands.

The comments

“Our task is not merely to produce packaging correctly once it has already been defined,” points out Pier Francesco Orsi, global key account manager at Seda International Packaging Group “but to support clients from the earliest stages, making our experience available to marketing teams and creative agencies. For the Ringo feat Gocciole project, we created a portfolio of alternatives, experimented with different graphic effects and helped identify the solution capable of combining brand identity, perceived quality and industrial efficiency. Seda has always been inspired by the principle of anticipating the needs and requirements of the market; this is what helps us make a difference for our partners.”

“Our role as the CoE (Center of Expertise Graphics) of the Barilla Global Packaging team,” says Massimiliano Ferrari, CoE graphical packaging Barilla “is to act as a bridge between marketing, which is increasingly seeking distinctiveness for our products, and the converter. We need to have the right intuition, that flash of inspiration, that idea to develop into a technical and creative solution which, in this case, enhanced a pack by playing on the contrast between the logos and the background colour, without undermining the identity and colour code of the brands, with a highly impactful visual effect.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.