Bonduelle expands the Contornissimi range with five new products in fresh and frozen

Bonduelle has expanded the range of Contornissimi with three new recipes of fresh vegetables to cook and, for the first time, enters the frozen foods sector with two prepared side dishes.

Five new products responding to a rapidly growing category and to consumers looking for practical plant-based solutions that are increasingly rich in flavour.

The V range market

The launch comes at a particularly favourable time for the category. The market for the V range and fresh side dishes is currently one of the most dynamic, with growth of 14,1% compared with the previous year (Nielsen At P9 week term 06/09/2026), driven by consumers increasingly looking for practical and fast solutions. Within it, fresh vegetables to cook represent an already significant segment – accounting for 12% of value sales across the entire IV range – and continuing to grow (+1,3% in value).

The segment for frozen prepared side dishes is also recording positive performance and steady year-on-year growth, driven by innovation and changing consumption patterns: from a proposition historically associated solely with convenience, the focus is now increasingly shifting towards enjoyment and flavour.

With this dual initiative, Bonduelle covers both technologies with a single brand strategy, offering the channel a concrete opportunity to develop shelf presence in both fresh and frozen.

The three new products in the fresh produce aisle

The new Contornissimi to cook, an innovative range of fresh, natural vegetables designed to bring to the table a practical, quick and high-quality side dish. There are three products, all in a 300 g pack:

• Mix Speciale: cauliflower, broccoli and carrots
• Mix Originale: broccoli, carrots and courgettes
• Mix Saporito: courgettes, carrots and peppers

Each product is ready in just 5 minutes in the microwave thanks to innovative packaging: the valve integrated into the film regulates the release of steam during preparation, ensuring even cooking that enhances the flavour of the vegetables. A tangible benefit for consumers, who do not have to waste time washing, cutting and frying: the kitchen stays clean and the sturdy bowl becomes the dish to take straight to the table.

The frozen Contornissimi

In the frozen foods, where convenience is now a prerequisite and flavour has become the primary driver of choice, Bonduelle brings two prepared side dishes with high added value, capable of going beyond the simplicity of basic vegetables to offer a rich and satisfying experience:

• Vegetable ratatouille: green courgettes, tomatoes, aubergines, peppers and onions (ready in 9 minutes in a pan or in the microwave at 800W)
• Mix Gustoso: green beans, potatoes, carrots, button mushrooms, onions and smoked bacon (ready in 10 minutes in a pan or 8 minutes in the microwave at 800W)

Both products, in the pouch format of 400 g, have been available since October 2026 in the frozen foods aisle, within the vegetables segment, adjacent to products with a higher recipe content.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.