Carrefour, plan 2030: what risks do Belgium, Poland and Argentina face?

is still a long way from being over Carrefour’s geographical reorganisation. This was stated by Alexandre Bompard, chairman and chief executive officer of the group.

The news, hardly unexpected, came on Wednesday 18 February, during the eagerly awaited presentation of the new Strategic Plan 2030, just one day before the publication of the 2025.

France, Spain and Brazil at the heart of Carrefour

After the sale of its Italian operations in the summer of 2025, and those in Romania in recent days, Carrefour – Bompard said – is now focusing on three key markets which, once combined, account for85% of total consolidated revenue (91,5 billion in 2025, up by 2,8%) and the 99% of operating income: France (46,3 billion in gross sales), Spain (11,9 billion) and Brazil (19,6).

The fate of several important geographical markets therefore remains undecided, which, in any event, are downgraded into the “Other Countries” category. These include Belgium (4,4 billion in revenue), Poland (2,38 billion) and Argentina (3,7 billion).

Here, the group reserves the right to assess all strategic options lying between the two extremes: growth or simple monetisation.

Despite this, Carrefour will continue to promote internationalisation through franchising. In 2030, Bompard continued, Carrefour will become the leading grocery retailer by geographical presence, with an active network in 60 countries and a new leadership position on the African continent, where 22 nations will be covered.

CARREFOUR SALES BY COUNTRY

Franchising and convenience at the heart of development

Franchising will remain a key element in the main markets too, covering all formats. In France alone, conversion to franchising and the remodelling of outlets are expected to require 200 million in investment every 12 months, with a programme that should bring the company, in its home market, to a 25% market share, representing an increase of more than three points.

The same applies in Brazil, where, over five years, Carrefour is aiming to reach a share of 20%, also thanks to the opening of more than 70 outlets under the Atacadãobanner. At the same time, in France and Spain, 7.500 new convenience supermarkets will be opened.

As regards the offering the group has established several basic principles: expanding fresh products, placing strong emphasis on private labels (prioritised over branded products), focusing on healthy eating and keeping prices down.

Carrefour focuses on fresh products and private labels

For fresh products, to give an example of a much more detailed strategy, 10 hypermarkets will be converted into the same number of Marché Frais by Carrefour, of which 7 will be franchised to Marché Frais, the company owned by the Quartucci family.

Another collaboration will be with the Blachèregroup, which also owns the Mangeons Fraisbrand, a collaboration that will make it possible to place under concession 200 fruit and vegetable departments in an equal number of French supermarkets and hypermarkets.

Private labels: already this week, 200 new private-label products at fixed prices, reserved for members of the loyalty programme Club Carrefour, while in Spain 1.000 private-label lines at ultra-discounted prices.

“Every year – Bompard said – almost a quarter of our offering will be redesigned, with 4thousand innovations, of which one thousand will concern Carrefour brands”, to raise the share of private labels which, in food, is estimated at 40 per cent in 2026.

In Brazil, the own brand Bulnezwas also launched, which by 2028will offer 500 entry-price products in Atacadão stores.

Healthy eating: Carrefour’s CEO explained that, by 2030 of the products sold by the group must ensure a balanced diet 50% of the products sold by the group must ensure a balanced diet. For this reason, the range of protein-rich foods, plant-based foods and products free from gluten, nitrites and sugar will be doubled. “We will also be the first retailer in the world to explicitly state on private-label products that they contain no ultra-processed ingredients».

THE 2025 CARREFOUR GROUP’S

Other articles:

Carrefour leaves Romania

Will Carrefour leave Poland and Argentina?

In 2026 Carrefour confirms Alexandre Bompard

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.