Dulcis arrives in Dubai: the Italian 100% kiwi continues its international growth

Dulcis, the Italian premium green kiwi 100%, makes its debut in Dubai in partnership with Majid Carrefour, marking a new chapter in the brand’s international expansion.

Building on the results achieved in Europe – from Portugal to the United Kingdom, and as far as the Scandinavian countries – Dulcis now crosses continental borders and arrives in Dubai, an international crossroads and the capital of premium consumption in the Middle East. This step marks the beginning of a new phase of global development.

A distinctive offering in the premium segment

In the Middle East, it offers a distinctive proposition in the premium segment: a softer, very juicy and naturally sweet green kiwi, ideal for a market that appreciates fruit with an intense, low-acidity flavour.

In its second commercial season, Dulcis is accelerating its international development following a positive debut. Distributed exclusively by Alegra (the commercial subsidiary of Apo Conerpo), Apofruit Italia and Orogel Fresco, Dulcis is now at the centre of an Italian 100% project that brings together varietal innovation, production organisation and a strong brand identity.

In a market such as the Emirati one, which pays close attention to premium products of certified origin, Dulcis therefore presents itself as a new offering capable of combining Italian quality with a flavour profile in line with the preferences of international consumers.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.