Frosta inaugurates the new wind turbine at the heart of its plant in Bremerhaven, Germany

Frosta has reached an important milestone in its commitment to environmental protection by inaugurating the new “Peters Flügel” wind turbine, 99,5 m high, located at the heart of its plant in Bremerhaven, Germany.

A facility that represents tangible evidence of Frosta’s commitment to a more sustainable energy future.

The turbine

The arrival of the wind turbine represents the latest step in a journey that has seen Frosta continually improve its production practices, since the early 2000, when the company began adopting environmentally friendly practices, reducing the use of plastic in its packaging and investing in green technologies, placing its commitment to a more sustainable future at the heart of its mission and corporate philosophy.

The “Peters Flügel” turbine is not only a symbol of Frosta’s commitment to climate protection, but also represents a significant step towards [[ARTW_HTMLOPEN_AAAG reducing CO2 emissions through the use of renewable energy. With the capacity to generate 750 kW, the turbine can cover approximately 10% of the plant’s annual energy requirements.

The most interesting aspect of the project is not only the production of energy, but how it is managed to overcome the intermittency of wind, in three fundamental ways.

• Preventive cooling: when the wind is strong and there is a surplus of energy, Frosta lowers the temperature of its refrigerated warehouses to as low as -30 °C
• Energy storage: since by law and for quality purposes the temperature must be maintained at a minimum of -18 °C, this 12-degree difference acts as a reserve
• Managing periods of calm: during windless days, the company can switch off the refrigeration systems for several hours, allowing the temperature to rise slowly towards -18 °C without consuming electricity from the external grid. Thus, during windy days, the facility can cool the warehouses to temperatures as low as -30 °C, instead of the required -18 °C, thereby acting as a battery that stores renewable energy and reduces dependence on the electricity grid.

The comments

Felix Ahlers, ceodi Frosta, states: “Our company has always believed in making a tangible commitment to a more sustainable future. The wind turbine is the result of years of planning and an unceasing commitment to improving our production and making it less harmful to the environment” through the reduction of CO2.

Gianluca Mastrocola, CEO of Frosta Italia: “Our commitment goes beyond energy and processes: first and foremost, it involves what we put on the table, and then how we make it. With our ‘Purity Law’ (Reinheitsgebot), introduced in 2003, we chose to eliminate flavourings, colourings and additives from our products marketed under the Frosta brand. It is a decision that reflects a tangible commitment and genuine food transparency. Our philosophy is to offer simple and tasty foods, without compromise”.

Future investments

Frosta’s innovative, forward-looking vision does not stop here: further investments in photovoltaic and solar installations at its various production plants are planned, along with other green technologies. Frosta is taking concrete steps to reduce not only the CO2 emissions generated by its operational activities, but also those from purchased energy and the entire value chain.

To achieve these objectives by 2035, Frosta will work together with suppliers and partners to reduce the environmental impact associated with raw materials, packaging materials, transport and distribution, taking responsibility for its entire environmental footprint.

Frosta has also revolutionised its logistics through its collaboration with Paneuropa, a logistics company focused on low-environmental-impact solutions: Frosta’s frozen products travel by rail to transport them from the German production plant in Bremerhaven to the warehouse in Italy near Verona, as part of a strategy to reduce emissions by 360°.

Intermodal transport is a key factor in achieving this objective, as it entails significant reductions in CO2 emissions, estimated at around 75% of emissions, reaching up to 90% less than transport by lorry. The company is also part of the “Climate-Port Cooperation for Fisheries”, which aims to make the Bremerhaven port area zero-emission by involving more than 43 companies.

This consortium, which includes various industry stakeholders, shares the common objective of reducing CO2 emissions and promoting the use of renewable energy. Through the implementation of the wind turbine and its ongoing commitment to reducing CO2, Frosta demonstrates that it is possible to combine quality, taste and respect for the environment, inviting us to reflect on the importance of renewable energy and the role each of us can play in a more sustainable future.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.