Primark opens its first store in Umbria, at the Collestrada shopping centre in Perugia

Primark has opened its first store in the Umbria region at the Collestrada shopping centre in Perugia.

The store

With a surface area of 2.620 sq m spread over a single level, the new store offers the dynamic and engaging shopping experience that Primark is known for. The store features 20 fitting rooms and an accessible area for people with disabilities, as well as 10 self-service checkouts and 7 traditional checkouts.

The new store will also offer the full range of categories that define the brand, including womenswear, menswear and childrenswear, beauty, lifestyle and home products. As part of the new Iconic Value era, customers will benefit from even lower prices on hundreds of everyday essentials, reaffirming Primark's mission to offer quality and style at affordable prices.

The people

The new store has also led to the creation of 100 new jobs for the local area. Primark is committed to fostering an inclusive and inspiring working environment, investing in the professional development of its people and recognising talent at every level of the organisation.

Many colleagues have embarked on long-term career development journeys within the company through dedicated initiatives such as “Grow with Us”, the programme that supports skills development and career progression, from entry-level roles to management positions in stores and regional offices. Primark also works with specialised organisations, including Fondazione Adecco, Unhcr, Seconda Chance and Special Olympics, with the aim of promoting more inclusive access to the world of work and helping to remove employment barriers for people who face greater difficulties entering the workforce.

The comment

Laura Finocchiaro, head of people and culture at Primark Italia: “We are delighted to bring Primark to Umbria with the opening of our first store in the region and to offer customers in Perugia the experience and value that define our brand. This new store represents a significant investment in the local area and has created 100 new jobs, providing new career opportunities for the local community. Our teams are working with great enthusiasm to prepare for the opening and we cannot wait to welcome customers to the new Primark store in Perugia Collestrada. The opening takes place at a particularly special time of year, ahead of the Christmas festivities, and we are ready to offer a wide range of quality products at affordable prices for the whole family.”

The future strategy

The opening in Perugia is part of a broader investment plan that will bring Primark's store network in Italy to a total of 28 stores in the coming years. To support this new phase of growth, Primark is developing its first logistics hub in Italy: a facility of 81.000 sq m in Alessandria, which will become operational at the beginning of 2027. The depot will generate more than 200 jobs and support the retailer's expansion of its store network in the country.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.