Video: how the relationship between consumers and branded products is evolving

As part of Milan Food Week, Centromarca organised the event “Branded consumption: between individualism and the centrality of well-being”,  moderated by Maria Teresa Manuelli, editorial director of Edizioni DM. At the centre of the discussion was the evolving relationship between consumers and branded products, in a scenario where attention to health, the pursuit of well-being and the personalisation of choices are redefining food companies’ strategies. The proceedings opened with greetings and an introduction from Vittorio Cino, general manager of Centromarca, followed by the presentation of data and analysis by Laura Cavalli, head of Centromarca’s Study Centre. The programme included two round tables dedicated respectively to the beverage and food sectors. The beverage panel featured Francesca Benini, sales & marketing director at Cantine Riunite & CIV, and Viviana Montanarella, head of marketing and innovation at the Sanpellegrino Group. The food panel featured Laura Bettazzoli, marketing director at Bonduelle Italia, and Lucia Chevallard, marketing director at Danone Nutricia. The event provided an opportunity to explore how major brands are responding to consumers who are increasingly attentive to their individual needs, product quality and the value of well-being, identifying new opportunities for innovation and development.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.