Barilla supports Médecins Sans Frontières’ fundraising campaign by donating 100.000 Grancereale biscuit tubes
Barilla supports Médecins Sans Frontières’ fundraising campaign by donating 100.000 Grancereale biscuit tubes
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Barilla supported Médecins Sans Frontières’ fundraising campaign “Biscuits Without Borders” by donating more than 100.000 tubes of Grancereale biscuits weighing 250 g.
The Médecins Sans Frontières initiative took place from 23 to 25 October 2026 in 19 regions, 115 cities and more than 200 Italian squares, with 2.000 volunteers. All the proceeds from the fundraising campaign will be used to support the Emergency Fund and the association’s humanitarian projects.
The stars of the initiative were the limited-edition Médecins Sans Frontières biscuit tins, containing a pack of Grancereale biscuits. With a minimum donation of 15 euros, it was possible to receive this special item, available in 2 versions, each paired with a Grancereale biscuit flavour inside (classic and fruit).
The biscuit tins featuring “solidarity biscuits” depict the transport of humanitarian aid to communities in emergency areas and some of the typical tools used in fieldwork, from ambulances and stethoscopes to medicines and first-aid kits. This year’s edition placed a focus on mental health, which is so important both in emergencies and in everyday life. Inside the box, a Qr code allows users to download the brochure “This, too, is care”, a practical tool for dealing with everyday challenges and bringing the public closer to these issues.
The biscuit tins are also available online from the Solidarity Shop of Médecins Sans Frontières, so that they can be delivered directly to your home or used to create a sweet surprise from a distance that combines originality and taste with a deeper meaning.
“With this gift to Médecins Sans Frontières, the quality and taste of Grancereale biscuits are enriched by the value of solidarity. For the second year, we are by their side and hope that every Italian square will fill with people ready to lend a hand,” declared Chiara Pisano, head of brand equity at Grancereale.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
