Moderna 2020 and Gda found Eleva: 1,1 billion in sales at tills

The Salerno-based Moderna 2020, owned by the Mastromartino family, and Gda, the food distribution group, both Végé members, are creating the new Eleva consortium.

Eleva: more than 400 stores in its network

The operation creates an overall network of 409 stores under different brands and banners, with more than 1,1 billion euros in sales at tills.

Moderna 2020, has 217 stores in six regions and 655 million euros in sales at tills in 2025, while Gda operates 192 stores in seven regions and 510 million in sales to the public (the figure always refers to 2025).

The members are spread across Campania, Calabria, Basilicata, Puglia, Lazio, Abruzzo and Molise.

Guaranteed autonomy for the two equal partners

Eleva, an acronym for Logistics efficiency, effectiveness and value in purchasing, was established with a precise operational purpose: to develop synergies in purchasing and the movement of goods, while keeping the commercial strategies and networks of the two groups autonomous, with the aim of optimising processes and strengthening the entire supply chain.

The joint process begins in January 2027 with the frozen-food category

The new consortium is based in Salerno, with share capital of 1 million euros and an equal structure, divided 50 and 50% between the two founders.

The board of directors comprises Costantino Di Carlo, chair and legal representative, Nicola Mastromartino, director responsible for development, and Dario Nisoli, independent director.

Nicola Mastromartino: “It is not a closed consortium”

Moderna 2020 operates many store banners, including eté, in various formats, XSempre (everyday low price) and the soft-discount stores Superdis. It has a network of 5 logistics warehouses covering a total area of 65.000 square metres.

Gda, a company of Orizzonti Holding, includes brands such as IperFutura (hypermarkets), Pick Up and Spesa Mia (supermarkets), ConvieneXXL (the Extramarket format) and Talento for cash & carry. As of 1° January 2024, the company officially announced the incorporation of Qui Discount.

“It is not a closed consortium,” explains Nicola Mastromartino, managing director of Moderna 2020, “and once it has reached a certain degree of stability, it may open up to other businesses in the South.”

The operational process will begin in January 2027 with the frozen-food segment, before progressively extending to other categories.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.