The product sheet is complete. But the retail buyer still needs a good image
The product sheet is complete. But the retail buyer still needs a good image
- Information
Photo: Getty Images / Unsplash
A supplier can prepare a product sheet containing complete specifications, packaging details and commercial information. However, the complete document is not always the most practical tool when the product passes between different retail teams.
A page can be more useful than the entire PDF
A buyer preparing an internal presentation or a colleague working on a digital catalogue may simply need a clear image of the product. When this is already included in a PDF, a PDF to JPG tool such as Adobe Acrobat makes it possible to turn the pages into JPG images that are easier to download and share individually.
The aim is not to replace the original product sheet, which remains the complete source of information. Instead, the image provides more practical content when there is no need to consult the entire document.
Product images travel across multiple channels
Product information no longer remains solely in a buyer’s folder. The same item may appear in an e-commerce shop, a digital leaflet, a catalogue or a planogram, making the availability of consistent visual materials essential.
GS1 Italy reflects this multichannel reality through Immagino, a service dedicated to product images and the information shown on labels, which can also be used for e-commerce, leaflets and planograms.
For suppliers, therefore, a good product sheet is only the starting point. It also matters how easily the person receiving it can access the visual information they need.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
