Ventura BBmix Vitality: the limited edition celebrating the Brand’s 90 anniversary

Ninety years of history can be told by looking back.

Ventura instead chooses to celebrate them by looking ahead, turning its anniversary into a concrete opportunity for innovation. Thus BBmix Vitality Limited Edition 90° is born, a special product that brings the spirit of a historic brand to the dried fruit aisle, while remaining capable of interpreting new consumption needs.

The new mix combines shelled walnuts, roasted almonds, mango and sweetened dried cranberries. A recipe designed to offer a variety of textures, colours and flavours in a single product: the crunchiness of dried fruit meets the softer, fruitier notes of mango and cranberries. The result is a distinctive offering, designed to accompany different moments of the day, from a break away from home to a convenient snack to keep close at hand.

BBmix Vitality immediately expresses the positioning of the BBmix range, built around the combination of goodness and wellbeing. The product is rich in fibre, molybdenum and vitamin E, and is rich in copper, which contributes to normal energy-yielding metabolism. These elements make the product consistent with the needs of consumers who are attentive to the quality of their diet, but unwilling to give up the pleasure and gratification of a snack.

The launch comes in an important year for Ventura and BBmix. In 2026, the range was voted Product of the Year in the Dried Fruit category, an accolade awarded on the basis of Circana research conducted among more than 12.000 Italian consumers. This result strengthens the value of the offering and confirms the brand’s ability to create innovation that is relevant, easy to understand and close to the public’s expectations.

For Ventura, experience is not an end point, but a solid foundation from which to continue innovating. BBmix Vitality embodies this vision through an offering capable of combining taste, wellbeing and ingredient quality, confirming the brand’s role as a benchmark in the dried fruit and functional mixes market.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.