ASdoMAR’s Gli Stellati: Generale Conserve brings gourmet tuna to the premium segment

Generale Conserve launches Gli Stellati di ASdoMAR: two recipes made with yellowfin tuna processed in Olbia, in a glass jar of 170 grams, with a traceable supply chain.

Generale Conserve is expanding its offering in the premium segment with the launch of Gli Stellati di Asdomar, a new line bringing a distinctive proposition to the shelves: a careful selection of tuna combined with iconic ingredients from the Mediterranean tradition. The project is aimed at those seeking an innovative gastronomic experience without giving up their connection with the local area.

The Mediterranean tradition in two recipes

The range is based on a selection of yellowfin tuna fillets, processed at the plant in Olbia, Sardinia. The method is inspired by the ancient Sardinian tuna fisheries and enhances the product’s texture and flavour: a fundamental stage of the production process is still carried out by hand today, following expertise passed down from generation to generation.

Two recipes are available. The first combines tuna fillets with semi-dried Sardinian tomatoes and capers; the second enriches them with chilli. Both preparations are finished with extra virgin olive oil, chosen to enhance the aromatic profile of the ingredients and ensure a balanced and distinctive flavour.

The format is a glass jar of 170 grams, a solution that highlights its high-end positioning and gives consumers the opportunity to see, in complete transparency, what is inside the packaging.

“With the launch of Gli Stellati,” says Valeria Molfino, Marketing Manager at Generale Conserve, “ASdoMAR is strengthening its presence in the premium preserved-fish sector, responding to consumer trends that reward quality and processing in Italy, while also confirming its ability to innovate in line with the values that have always distinguished the brand: excellence in raw materials, expertise in tuna processing and a strong connection with Sardinia.”

A traceable and sustainable supply chain

Attention to quality is accompanied by an ongoing commitment to sustainability and supply-chain traceability. ASdoMAR has for years adopted a responsible approach throughout the entire supply chain: it uses predominantly certified raw materials, avoids overfished species and sources exclusively from registered fishing vessels. This progress is documented through the Sustainability Report, published without interruption for fourteen years, an exemplary case in the Italian preserved-fish sector.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.