Saclà expands its offering with the new single-serving Pestos 2XME

Saclà, a leading player in the pesto sector, continues to expand its range with the new Pestos 2xME, single-serving portions of 45 grammes perfect for meeting new consumption habits.

The company is innovating in the sector by building on the identity of pesto, a product at the heart of tradition, reinterpreting it with a contemporary approach through new offerings and formats designed to meet the needs of modern consumers.

Pesto continues to be highly appreciated by consumers, evolving from the quintessential dressing into a versatile ingredient capable of featuring in new recipes and accompanying different consumption occasions. This evolution is supported by shoppers who are increasingly attentive to quality and convenience, and open to experimenting with new flavours.

The new pesto range

The Pestos 2xME, in a single-serving format of 45 grammes, are specifically designed to meet new consumption habits, offering convenience, freshness and a focus on reducing waste thanks to their innovative format, which combines service and quality and stands out in the segment.

The range offers recipes with a bold taste, each with a clearly defined identity. The Sun-Dried Tomato and Pistachio Pesto combines the savoury intensity of sun-dried tomatoes with the delicate note of pistachios, the Truffle Pesto offers an elegant, lingering aroma in a velvety cream, while the Calabrian Pesto combines the sweetness of peppers with the creaminess of ricotta, with a pleasant, slightly spicy note.

The new Pestos 2xMe join the Pestos 4Xme, already available in the Pesto alla Genovese and Pesto alla Genovese without garlic versions, helping to build an extensive product portfolio capable of meeting different needs and consumption occasions.

“With the Pestos 2XMe, we wanted to bring innovation to a category that is central to Saclà, through a format that responds to increasingly diverse consumption needs: convenience, correct portioning and product quality. This is an offering that broadens the occasions for using pesto and strengthens our offering within the segment, enhancing a category in which we continue to invest through research, innovation and attention to the quality of raw materials,” says Federico Ghisolfi, Saclà’s group commercial director.

An innovative approach that respects tradition and the raw material

Saclà interprets changes in the category through a process of innovation that combines tradition, research and development, and the ability to anticipate new consumption habits.

At the heart of every product is constant attention to the quality of raw materials and care at every stage of production. This approach is also reflected in the “Piedmontese Basil Supply Chain” project, aimed at strengthening the link between the local area and the production process and supporting local agricultural excellence, with the goal of achieving Piedmontese sourcing amounting to80% of the kilograms
of fresh basil required each year.

Thanks to direct, ongoing collaboration with agricultural producers, the basil is monitored throughout its journey, from cultivation to processing, with the aim of preserving its freshness, aromatic profile and distinctive characteristics.

A new plant to strengthen production

To support this process, Saclà is also continuing to invest in production, with the new Castello di Annone plant (At), a strategic project to strengthen production capacity in the pesto and saucecategories. This investment forms part of a broader vision involving the entire supply chain: from the selection of raw materials to the search for new production solutions, with the aim of creating value through quality, innovation and attention to the market’s evolving needs.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.