Segafredo Coffee, five contenders vying for control

The aroma of espresso and five contenders vying to take over Segafredo Zanetti. The Italian brand is reportedly at the centre of a sale process.

The QuattroR fund, after 2 years and a half of investment in the Massimo Zanetti Beverage Group, would now be cashing in by selling its controlling stake. According to reports in the press, 2 industrial companies and 3 international financial investors are said to be interested in the deal. Those with an interest have leaked that, by the end of the year, two investors will be selected with whom to begin the final negotiations.
QuattroR holds 65% and the remainder is held by founder Massimo Zanetti. The fund's intervention was decisive in resolving the crisis—a debt estimated at 450 million—that had engulfed the Veneto-based coffee multinational.

Driving mix

In the first half of 2026 the group led by CEO Pierluigi Tosato recorded revenue of 693 million euros, +15% at constant exchange rates. According to the company, this was not solely due to the increase in green coffee prices; the sales mix also grew in the main international markets.
More specifically, EBITDA reached 60 million, up 48%, while net profit stood at 10,5 million.
In a statement, the company emphasises that “net financial debt continued to improve thanks to strong cash generation and the optimisation of working capital. These results were achieved despite the persistent volatility of the green coffee market, exceptional pressure on the cost of raw materials and an international geopolitical environment that remains complex”.

International mission

The Massimo Zanetti beverage group generates 90% of its revenue abroad and can count on a portfolio of 40 brands. Segafredo is the leading Italian espresso brand, alongside others such as Chock Full o'Nuts, Hill Bros, Kauai Coffee, Meira, Boncafè and Puccino's.
In 2025 the multinational recorded consolidated revenue of 1,3 billion, +27%, EBITDA of 86 million (+37%) and profit of 2 million.

Other articles:

The rise of Segafredo Coffee: in the six-month period, +15% in revenue

Segafredo revolutionises its global identity: new “Take your shot” positioning launched

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.