Action opens store number 259 in Frattamaggiore (Na), Italy

Action has opened a new store in the city of Frattamaggiore, the 12th in the province of Naples and the 19th in the Campania region, bringing the total number of stores in Italy to 259.

Spacious and easily accessible, the new store measures more than 790 sq m and Action has hired a team of 18 employees to manage it.

Action formula

Residents of Frattamaggiore and the surrounding area can enjoy the Action formula: a selection of 6.000 good-quality and increasingly sustainable products from 14 different product categories (from toys to handicrafts, from household products to gardening, from DIY to food) at the lowest possible price. Every week, Action introduces 150 new products, ensuring a relevant range that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

Quality and sustainability

Action constantly invests in the quality of its products and in sustainability, actively reducing the greenhouse gas emissions of its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all stores.

Clear standards are also adopted for supply and procurement. Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all cotton products bearing the Action brand and generic-brand cotton products, sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1% as organic cotton. 100% of the wood used in our products comes from sustainably managed forests, certified Fsc or Pefc. All cocoa used in Action-brand products has been Fairtrade certified since 2022.

The comment

"We are very happy to open a new store in the city of Frattamaggiore. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the north to the recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams," says Maurizio Oprandi, general manager of Action in Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.