Valfrutta launches Triangolini Morbidini with yoghurt, the new fruit purées in doypacks

Valfrutta expands its range for younger children with Valfrutta Triangolini Morbidini with yoghurt, the new fruit purées in doypacks that combine the goodness of fruit with the creaminess of yoghurt, for an even more complete and satisfying snack.

The yoghurt innovation

The decision to introduce yoghurt stems from the desire to respond concretely to changing consumption patterns: today, parents and families are looking for products for their children that combine taste, simplicity and nutritional value. In this context, Valfrutta identified yoghurt as an ingredient capable of enriching its range, bringing a new component to the world of fruit purées, until now found almost exclusively in baby food, thereby helping to differentiate the range on the shelves.

Fruit remains the star

Triangolini Morbidini with yoghurt represent an important evolution of the range. The new recipe enhances a characteristic that has always distinguished the product: its softness, while introducing an innovative element that makes it unique in its category. The presence of yoghurt (15%) alongside the fruit, which remains the main star, ensures an even creamier consistency and a more balanced nutritional profile, with a higher protein content than traditional Triangolini Morbidini.

The range

Available in three varieties – — peach and apple with mango; strawberry, banana and apple; apricot, banana and apple — the new Morbidini are designed to appeal to children's favourite tastes and offer greater variety in the fruit purée category. Thanks to the use of pasteurised lactic cultures , the product remains stable even outside the fridge. It comes in a practical doypack format with a resealable, anti-choking baby-cap closure, inside packaging characterised by bright colours and illustrated animals, designed to engage younger children and make snack time not only tasty but fun too.

The fruit purée market remains steady

The launch comes within a fruit purée market that continues to show positive signs, with the doypack format becoming increasingly established and appreciated for its practicality and ease of consumption. At the same time, there is growing interest in products capable of combining taste and wellbeing, with ingredients perceived as natural and a more balanced nutritional composition. In this context, Valfrutta is strengthening its position in the kids segment by focusing on innovation and distinctiveness, with the aim of expanding its presence on the shelves and tapping into new growth opportunities through offerings that speak both to children, with a playful and immediate language, and to parents, who are increasingly attentive to ingredient quality.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.