Matilde Vicenzi enters the premium Christmas baked goods market with Nadalin

Matilde Vicenzi makes its debut in the premium Christmas market with Nadalin, the symbol of Verona’s confectionery culture, shaped by recipes passed down through generations, carefully selected ingredients and flavours that preserve the authenticity of Christmas.

The recipe dates back to 1260. It is said that the Della Scala family, lords of Verona, created this dessert to celebrate the city’s first Christmas under their rule, but above all they imagined allowing people to experience, in a dessert, all the magnificence of Verona. Today, Matilde Vicenzi embraces this precious legacy to bring all the artistry and enchantment of the Scaliger confectionery tradition to Christmas as well.

Without sultanas or candied fruit, Matilde Vicenzi’s Nadalin wins people over with the delicacy of its dough, its softness and its enveloping fragrance, in a balance of aromas and flavours that express the excellence of artisan confectionery.

Made with sourdough starter and more than 40 hours of leavening, it offers outstanding sensory quality, giving the product a distinctive fragrance and softness. Finished with a rich topping of sugar, chopped hazelnuts and almonds, Nadalin positions itself as an ideal premium offering for enriching the Christmas range with a product of value and artisan quality.

“Recognisable by its characteristic star shape, Nadalin retains the charm of recipes from times gone by in its fragrance and richness of flavour,” comments Elena Personi Musola, Vicenzi Group marketing manager for Italy. “With Nadalin, Matilde Vicenzi is officially entering the Christmas seasonal market with a product linked to the traditions of our area, rich in history and characterised by Vicenzi’s unfailing hallmark quality. A vocation to explore other markets and identify trends, as the company expands across different premium sectors.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.