Esselunga launches the limited-edition sneaker with Adidas for Esse Lovers

Esselunga and Adidas present a special reinterpretation of the iconic Grand Court sneaker 3.0, designed to accompany Esse Lovers – and not only them – at every moment of the day, combining comfort, uniqueness and style.

The new sneaker

Available from 22 September exclusively online on the Esselunga website with free delivery throughout Italy, the sneaker stands out for its versatile and timeless design, characterised by classic lines and comfort guaranteed by the Cloudfoam insole, which provides softness with every step. In this special edition, limited to just 3.000 pairs, the model is enhanced with some exclusive details: the sneaker features the Esselunga logo and a matching lace tag, while the package includes branded laces and an insole, for complete customisation. A limited edition on sale for 85 euros, while stocks last, dedicated to all style enthusiasts and anyone wishing to wear an iconic product.

The charitable initiative

Through this initiative, Esselunga also supports the Aya – Adolescents & Young Adults programme at Humanitas, coordinated by dott.ssa Alexia Bertuzzi. One of the first projects established in Italy to respond to the clinical, psychological and social needs of young people aged between 16 and 39 who are facing an [[ARTW_HTMLOPEN_AAAA]oncological and haematological disease. In this age group, which falls between the worlds of paediatric and adult oncology, a cancer diagnosis interrupts the natural process of development on a personal, educational, professional and social level. From a clinical perspective, however, cancers in this age group have distinctive and unique biological characteristics, which make them rare tumours, regardless of type, and difficult to diagnose—factors that complicate their treatment and prognosis.

For every pair of sneakers purchased, Esselunga will donate 20 euros to Fondazione Humanitas per la Ricerca in support of the project. The funds will help finance the Aya programme, characterised by a multidisciplinary approach integrating medical care, research and psychosocial support, with the aim of improving young patients’ quality of life, accompanying them throughout their treatment and helping them build their future with greater confidence.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.