Cesar opens three new stores, reaching a total of 906 stores

Cesar is preparing to open three stores in Borgo Virgilio (Mn), Scandriglia (Ri) and Terni, reaching a total of 906 stores under the Acqua & Sapone and La Saponeria brands.

The new openings

Tomorrow 30 September, a new Acqua & Sapone store will open in Borgo Virgilio (Mn), an area where the brand will reach 6 stores in the province of Mantua and 152 in Lombardy. The new store is located in Cerese, along one of the main roads in the Mantua area, a strategic and heavily travelled connection between Mantua and the surrounding area.

On the same day, the new store in Scandriglia (Ri) will also open, in the heart of Sabina. The opening brings the number of Acqua & Sapone stores in Lazio to 129. The development plan for September is completed by the new opening in Terni, as part of the redevelopment project for the historic Mercato Coperto. This store further consolidates Cesar's presence in Umbria, with 35 stores in the region and 7 in the city of Terni.

A month of new openings

September confirms itself as a month of strong growth for Cesar, which, with eight new openings across Italy and Spain, reaches a total of 906 stores under the Acqua & Sapone and La Saponeria brands. In Italy, this development plan has generated 31 new hires, with most of the staff recruited in the areas where the new stores are located.

The first new opening of the month was on 3 September in Spain, confirming the Group's international growth strategy, and was followed on 9 September by the new store in Milan's Corso Lodi, the 19th in the city. Located next to the metro station of the same name, the store occupies more than 370 sq m in a strategic position within Milan's urban fabric. This is the third opening in Milan in the last three months, demonstrating the brand's intention to further consolidate its presence in the city.

On 10 September, it was Bovalino's turn, in Calabria. The new store, located in the I Gelsomini Retail Park along the SS106 Jonica, offers almost 600 sq m dedicated to personal care, home care and beauty.

On 16 September, two new stores were opened in strategic areas for Acqua & Sapone. In Desenzano del Garda, the new store, covering more than 340 sq m, represents a new expression of the brand's presence in the area, in one of the city's main access points. In Andora, in Liguria, almost 420 sq m of products are available within a strategic commercial and tourist area that is easily accessible from the motorway. With this latest opening, the number of Acqua & Sapone stores in Liguria rises to 16, and the number in the province of Savona to 4.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.