Mango strengthens its presence in Emilia-Romagna with the opening of a new store at Parma Promenade

Mango strengthens its retail presence in Italy with the opening of a new store at Parma Promenade, the new open-air shopping resort combining fashion, dining and leisure.

The new store

With a surface area of 700 sq m and the creation of 15 new jobs, the new store offers Mango’s latest Woman, Man and Kids collections, all designed at Mango’s atelier in Barcelona by a team of 500 experts. Combining timeless and versatile essentials with contemporary, more sophisticated designs influenced by the brand’s Mediterranean heritage, Mango’s collections reflect the company’s commitment to superior quality and elegant design.

The new store also embodies Mango’s New Med concept, an interior design project inspired by the brand’s Mediterranean heritage and culture, characterised by natural textures, warm tones and sustainable materials that help create a bright and welcoming space. The store also incorporates Mango’s latest omnichannel services, including a dedicated click & collect area, offering customers a smoother and more personalised shopping experience while further strengthening the integration between the brand’s physical and digital channels.

Mango has a strong and well-established presence in Emilia-Romagna, with over 10 stores across the region, most of which offer all three lines. In Parma, in particular, it has one of its most distinctive and iconic megastores in Italy, located in the heart of the city on the main shopping street, Strada Cavour.

The strategic plan

This new opening is part of Mango’s Strategic Plan 4E 2024-2026, which aims to strengthen the company’s distinctive value proposition through a strong drive for expansion and improved sales in existing stores and online. In 2026, Mango is continuing to expand its retail network in Italy, with 20 new openings planned during the year. The most recent include a new store at the Le Vele shopping centre in Sardinia and a new Mango Man store at Porta Nuova, Milan.

The company has also signed a strategic agreement with the Italian department store chain Coin to open 22 Mango-operated stores at selected Coin locations by the end of 2027, with the first eight planned during 2026.

The company’s figures

The strategy is based on Mango’s strong results in 2025, when global turnover reached 3,8 billion euros, up 13% on the previous year (16% at constant exchange rates), while Italy recorded turnover growth of nearly 30%, becoming the company’s fastest-growing market. The positive trend continued in the first half of 2026, with global revenues of 1,852 billion euros, up 7,2% compared with the same period of the previous year and 10,7% at constant exchange rates.

MANGO has been present in Italy since 2001. The company ended 2025 with 120 stores in the country, in addition to its digital presence through its online shop and other marketplaces.

The comment

Felice Carbone, Mango’s international retail director South Europe, comments: “The opening of our new store at Parma Promenade represents another important milestone in Mango’s growth strategy in Italy and further strengthens our presence in Emilia-Romagna. With this new opening, we continue to invest in spaces that bring our brand closer to consumers, while offering an engaging retail experience that reflects Mango’s Mediterranean identity.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.