Action opens a new store in Messina and brings the number of outlets in Italy to 256

Action opens a new store in the city of Messina, the first in the province and the sixth in the region of Sicily, bringing the total number of shops in Italy to 256.

Spacious and easily accessible, the new shop is located at the Today Center Shopping Centre (km 5 of the SS114), measures more than 881 sq m and has provided for the recruitment of a team of 20 employees. It is located in Messina, .

The product range

Starting tomorrow, Thursday 1 October, residents of Messina and the surrounding area can enjoy the Action Formula: a selection of 6.000 good-quality and increasingly sustainable products from 14 different product categories (from toys to handicrafts, from household products to gardening, from DIY to food) at the lowest price possible. Every week, Action introduces 150 new products, guaranteeing a relevant range that meets different needs and preferences. More than two thirds of all products cost less than 2 euros.

Sustainability

Action constantly invests in product quality and sustainability, actively reducing greenhouse gas emissions from its activities. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all shops. Clear standards for supply and procurement are also adopted.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and generic-brand cotton products, sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1% as organic cotton. 100% of the wood used in our products comes from sustainably managed forests, certified by Fsc or Pefc. All cocoa used in Action-branded products has been Fairtrade certified since 2022.

The comment

"We are very happy to open a new store in the city of Messina. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the North to our recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams," declares Maurizio Oprandi, general manager of Action in Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.