Emirates inaugurates its new Rome store: 47,4 million invested worldwide

Emirates, Dubai's flag carrier, inaugurates its Rome store, completely redesigned. It is the first in Italy to introduce a new concept, thanks to a worldwide investment.

A mix of travel services and merchandising

The group is developing a different format – part service hub, part retail outlet, part restaurant – in the key markets of its multinational network.

Located on Via Chopin, in the Eur district, the store offers a contemporary and welcoming environment, where customers can benefit from the expertise of Emirates travel consultants and the company's hospitality while planning their trips.

The refurbishment of the Rome Travel Store, which also sells gadgets, clothing and fashion items, toys, model kits and limited-edition products – is part of a global strategy undertaken by Emirates to expand and update its retail presence through an investment of 47,4 million dollars (approximately 42,2 million euros), an investment that has already led to 10 new Emirates World Stores, plus 13 outlet-format stores worldwide. And the new openings, by the end of the year, are expected to be 29.

Other locations, besides Dubai and Rome, include Paris, London, Jakarta (Indonesia), Karachi (Pakistan), Hong Kong, Tokyo, Geneva...

Marco D'Ilario, country manager: Rome and Italy are strategic

"The refurbishment of our premises in Rome represents a tangible investment in relationships with customers and the local market. The Eternal City is a fundamental part of Emirates' presence in Italy: an internationally connected metropolis where the needs of businesses, professionals and travellers meet a diverse and dynamic tourism market. Bringing our new retail concept to this location means strengthening our commitment to a country that is strategic for us, enabling us to offer personalised support that meets the needs of every traveller," comments Marco D'Ilario, the multinational's manager for Italy.

"Direct interaction – the top manager continues – enables us to understand our customers better and build lasting relationships by developing tailored solutions, from choosing the right itinerary to selecting the services that make journeys more comfortable and personal. This space brings Emirates' hospitality closer to customers and businesses in the local community, strengthening relationships that progress over time".

Emirates in the capital's commercial and financial heart

The capital's store, which, as mentioned, is located in Eur, Rome's commercial and financial district, complements and supports Emirates' digital presence, offering travel support with the added human touch to those fellow citizens who are also Emirates users. Services range from itinerary planning to product selection, additional services, merchandising and refreshments.

Customers with more complex requests can further benefit from appointments with specialist consultants, a particularly valuable service for those travelling on premium flights, as well as for regular users and SMEs managing their business travel.

The refurbishment of the Rome Travel Store further strengthens Emirates' presence in Italy, a territory served through four airports: Rome Fiumicino, Milan Malpensa, Venice Marco Polo and Bologna Marconi.

The airline currently operates 49 weekly flights between Italy and Dubai, connecting passengers – via its home hub – to more than 140 destinations. It also operates the (daily) flight to and from New York-JFK.

Emirates Group closed the latest financial year with revenues of 6,6 billion dollars, up 7% and an EBITDA margin of 11,2 billion USD, demonstrating its extremely high level of profitability.

Read also: Eight billion for Italian travel retail

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.