Podcast: Promotre, with Fai we expand the concept of beauty

In the drug and home&personal care sector, sustainability is no longer simply a positioning theme, but a strategic lever governed by data analysis and supply-chain dynamics. Between evolving purchasing behaviour and the impact of inflation on consumption, specialist retail banners are called upon to balance consumers' environmental sensitivity with the affordability of the offering. It is a complex balance in which product innovation and the strength of the private label play a central role.

In this context, Consorzio Promotre continues to strengthen the PiùMe retail banner, combining the development of Mdd lines with a reduced environmental footprint and high-value Corporate Social Responsibility projects, such as the recent partnership with Fai-Fondo per l'ambiente Italiano.

We discussed this with Matteo Ghini, marketing and business intelligence manager at Consorzio Promotre, to understand how consumer insights guide assortment choices and collaboration with branded-industry partners.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.