Ferrero Italia launches 5 innovative products. Group turnover close to 25 billion

In the year of its 80° anniversary, Ferrero presents 5 product innovations for the Italian market: the new Wonka range, Nutella cookies, Pain au Nutella, the new Pocket Coffee tablet and mini eggs, and Eat Natural granola. For the Alba-based company, this is a journey that strengthens its iconic brands and opens up new consumption opportunities.

The announcement was made on the occasion of Ferrero innovation day Italia. Specifically, these are 5 innovations from 4 brands: the Wonka range, with 6 products spanning premium chocolate, sweets and chocolate eggs. Nutella Cookies and Pain au Nutella, strengthening Nutella's presence in biscuits and frozen bakery. The new Pocket coffee products: the Pocket coffee dark bar and the Pocket coffee chocolate eggs. Finally, next January will see the launch of Eat natural granola, the brand's first breakfast offering.
The five innovations are joined by Kinder crunchy cookies, which enriches the Kinder biscuit range and, since 2026 September, has also entered the mass retail channel.

Made in Italy stamp
The 80th anniversary was also celebrated with the issue, on 3 September 2026, of an ordinary stamp dedicated to Ferrero, as part of the series “The excellences of the production system and Made in Italy”.
“Today, the ecosystem comprising Ferrero and its affiliated companies—said Fabrizio Gavelli, CEO of Ferrero Commerciale Italia—generates consolidated turnover of 22,3 billion euros as at 31 August 2025. Including the recent acquisitions of WK Kellogg and Cpk, completed after the close of financial year 2025, estimated turnover reaches approximately 25 billion euros”.
For the top manager, “80 years ago, in Alba, Ferrero began inventing products and categories. Today, that same spirit guides us in two directions: strengthening our iconic brands, which are part of the lives of Italian families, and courageously exploring new consumption occasions. The 5 innovations we are presenting stem from this. For us, innovation remains the driving force of a system that brings together quality, people and uniqueness: it is our way of celebrating the 80th anniversary while looking to the future”.

Billion-dollar markets
Ferrero Italia is present in ten categories of sweet products and packaged snacks. According to Circana, the new categories are worth a total of 8,1 billion, more than three times the 3,3 billion represented by core products in chocolate confectionery and spreads. In addition, biscuits are worth 1,7 billion, fresh packaged snacks and sweet frozen products 1,7 billion, ice cream 1,5 billion, the broader confectionery category 1,2 billion and “Better for You” 0,78 billion.

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This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.