Algida and Uniqlo: the ice creams that symbolise summer become a collection of T-shirts to wear

Algida, in collaboration with Uniqlo, has launched a limited-edition UTme! T-shirt collection inspired by the joy of summer and some of Europe’s best-loved ice creams.

An iconic collection

UTme! is a platform dedicated to self-expression that allows customers to discover and wear designs inspired by the communities, cultures and stories around them. This collaboration demonstrates how UTme! brings creativity to life by transforming some of the most iconic ice cream brands into personal designs rich in meaning.

“The best partnerships bring to life something that neither brand could create alone,” says Leyal Eskin Yilmaz, CMO of The Magnum Ice Cream Company Europe & and head of global brands Algida & Cornetto. “Brands such as Solero, Calippo and Cornetto are deeply woven into people’s lives and memories, while Uniqlo is renowned for enhancing everyday essentials through thoughtful, considered design. By bringing these two worlds together, we have created a collection that transforms some of our most iconic ice cream brands into wearable expressions of joy, nostalgia and individuality, in a way that is authentic to both brands.”

A taste of nostalgia

Inspired by the growing revival of 1990s and early 2000s aesthetics, the collection reinterprets some of Algida’s most iconic ice creams through a contemporary graphic language. For the Italian market, the featured products are Cornetto, Solero and Cucciolone, transformed into exclusive graphics that celebrate memories, emotions and shared summer moments experienced by entire generations.

The collection features illustrations by British artist Amelia Buchanan, who explored the Algida archives to create a series of collages capable of blending vintage and contemporary elements. The result is a collection that pays tribute to the ice creams that have accompanied the summers of millions of people.

An exclusive experience to enjoy in Rome

Throughout the month of August, the Uniqlo store on Via del Corso in Rome will host a corner entirely dedicated to Algida, where customers will be able to purchase T-shirts from the collection already customised with Cornetto, Solero and Cucciolone graphics, or create their own garment by choosing a basic Uniqlo T-shirt to customise with graphics inspired by the brand’s other iconic ice creams, including the iconic Calippo, thanks to the UTme! service.

The initiative will also be amplified across social media through the involvement of Italian creators, who will share dedicated content in the weeks following the launch weekend, helping to tell the story of the collaboration and the in-store experience.

Availability

The collection will be available for a limited time exclusively at the Uniqlo store on Via del Corso in Rome. Through the Algida-dedicated corner and the UTme! service, customers will be able to discover the full collection and the graphics inspired by the brand’s various iconic ice creams.

This content was translated with the assistance of artificial intelligence.