Giga focuses on an integrated strategy for its new summer communications campaign

Giga is focusing on a multichannel strategy for its summer communications campaign with the aim of consolidating the brand’s positioning as the sharing apple, engaging consumers and increasing brand recognition at the point of sale.

An apple to share

Thanks to its generous size and its sweet, balanced flavour profile, Giga is the ideal apple for sharing, a proposition capable of transforming a simple gesture, such as enjoying an apple, into an opportunity to spend time together, rediscovering the pleasure of real connections and conveying values of closeness and positivity.  

The partnership with Superman

A central element of the summer plan is the collaboration with Superman, renewed after last year’s success. This partnership is based on the qualities shared by the famous DC superhero and Giga: strength, generosity and the ability to create bonds, as well as an imposing appearance, extraordinary resilience and a personality capable of conveying positivity. The famous S-Shield, featured during these months on dedicated stickers and promotional materials, makes the collaboration immediately recognisable to consumers and helps enhance thebrand identity. 

Sampling activities

The synergy takes shape across the country through a series of concrete initiatives. After capturing the attention of the general public with an out-of-homecampaign, the brand moved to the beaches of Rimini in July with a dedicated sampling activity: targeted actions designed to capture the public’s attention in summer settings with a high concentration of people, creating opportunities for meeting and conviviality.  

From the local area to digital

The “Share Me” wave is also extending simultaneously online through a social media campaign, supported by specific influencer marketingactivities. These include the “Giga Challenge”, which invites creators and communities to get involved in celebrating the value of sharing, transforming apple consumption into a collective moment capable of creating authentic connections.   

With this integrated strategy, Giga confirms its position as a high-value proposition for the apple sector. A large apple with a sweet, balanced flavour that combines crispness, juiciness and an extraordinary ability to keep for a long time. This is complemented by a distinctive brand identity that offers retailers a strong, appealing brand that is impossible to miss on the shelf.  

This content was translated with the assistance of artificial intelligence.