Todis: the loyalty app turns one and wins over 400.000 customers

Todis celebrates one year since the launch of its loyalty app: an important milestone in the evolution of its relationship with customers, with an increasingly digital, simple and people-focused loyality programme.

Launched in September 2025, the Todis app has transformed the way customers engage with the brand, bringing loyalty and an ecosystem of services, promotions and benefits designed to make the shopping experience even more personalised directly to customers’ smartphones.

The figures and services

Within twelve months, the app had reached approximately 400.000 customer cards. These figures reflect not only the tool’s uptake, but also Todis customers’ growing familiarity with an ever easier and more accessible shopping experience.

Among the features most appreciated by users are the ability to access exclusive offers and coupons, accumulate spending and reach the thresholds that unlock rewards, as well as view digital leaflets, find their store and check its opening hours and departments. The app also allows users to create and share a shopping list and view the history of their latest purchases and receipts, providing customers in a single environment with all the information they need to organise their shopping.

The initiative

To celebrate the first year of the Todis app, from 17 to 30 September, the brand has planned an initiative dedicated to loyal customers. By making a purchase of at least 30 euros at the more than 300 stores located in central and southern Italy, Todis customers will receive a discount voucher worth 10% to use on their next shop, again with a minimum spend of 30 euros, according to the initiative’s terms and conditions. An additional benefit designed to celebrate this important first milestone together with the Todis community.

The comment

"One year after the launch, we can say that the Todis app has become much more than a digital tool: it is a new way of building relationships with our customers," said Sara Pifferi, Todis marketing director. "The results we have achieved confirm that we have taken the right direction and encourage us to continue investing in an increasingly simple, useful and personalised experience. For us, the app represents a starting point, not an end point. Behind the technology there are always people and their everyday experience in our stores. That is why we will continue to listen to customers and, with the support of technology, offer them an experience that is increasingly useful, simple and consistent with Todis’ values."

With the app’s first anniversary, Todis thus confirms its commitment to innovating the customer experience, with the aim of making its relationship with the brand increasingly digital, personal and accessible, while keeping proximity and listening to customers’ needs at the heart of its approach.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.