Brad Pitt stars in De’Longhi’s new humorous communication campaign

De’Longhi has created the new communication campaign for Rivelia, the automatic coffee machine that, at the simple touch of a button, allows you to prepare coffee- and milk-based recipes, both hot and cold.

An exceptional protagonist

The star of the campaign is Brad Pitt, directed by Spike Jonze, with production by Mjz and creative development by the agency Lola Madrid. In the advert, Pitt finds himself facing his most severe critics: his own dogs.

Directed by Spike Jonze, the advert takes us into a house that Brad shares with 16 flatmates, many of whom he has known since his college days. Brad wants nothing more than a peaceful morning in which to enjoy a cup of coffee prepared with his De’Longhi machine. Instead, every single morning seems to be governed by complex dynamics between the flatmates. Lawrence wants to know why he got up late. Kyle wants to know why the dishes have not yet been washed. Patrick wants to know why he is dressed smartly.

In this advert, a man tries to navigate the pitfalls of communal living in pursuit of his one small luxury: a cup of coffee.

An established partnership

This new campaign continues the global creative partnership between Lola Madrid and De’Longhi, united by the belief that coffee is much more than a simple beverage: it is a personal ritual shaped by taste, mood and the moments that truly matter. Because when it comes to coffee, as Brad says: “Your coffee. Your way. Always Perfect”.

Launching globally over the coming weeks, the advert will be broadcast across television, digital and social platforms.

The comments

“At De’Longhi, we believe that ‘Perfect’ represents the spirit of immersing yourself in your own Italian-style coffee moment, perfected according to your personal tastes. Our machines have been designed precisely for this: to serve your Perfect, your way, hot or cold, in every season and with every mood,” declares Aparna Sundaresh, De’Longhi’s global chief marketing officer. “Together with Brad Pitt, Spike Jonze and Lola Madrid, we have created a campaign capable of capturing this duality: the wins and the setbacks, the hot and the cold that alternate in every moment. And who could have told it in such a memorable way, if not the Brad and Spike duo? With the valuable support of some very special stars, the campaign brings witty exchanges, humour and inimitable Italian elegance not to just one Perfect moment, but to Duo Perfect moments.”

“Brad is so charismatic that making fun of him only enhances his charm. Spike Jonze created the perfect way to do it, giving 16 dogs irreverent personalities and very definite opinions about coffee. The creative process took place in close collaboration with Spike and the Mjz team, whose vision makes the campaign fresh and unexpected within the category, establishing De’Longhi as a brand capable of bringing together beautiful coffee machines and great personality,” adds Tomás Ostiglia, chief creative officer at Lola Madrid.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.