Beko alongside the Azzurri in the 2026 Men’s European Volleyball Championship

Beko takes to the court alongside the Azzurri as National Sponsor of the 34th edition of the Men’s European Volleyball Championship 2026.

Values to share together

For Beko, this sponsorship goes beyond being present at a major sporting event: it is an opportunity to engage with a broad and diverse audience and bring along the values that have always guided the brand, such as commitment, inclusion, sharing and the ability to turn every challenge into an opportunity for growth.

This is the spirit of “A Life Choice”, the payoff that reflects customers’ confidence in making the right choice every day. Guiding consumers towards informed decisions through innovative, sustainable and highly reliable products means promoting a healthy lifestyle and one that finds in sport a natural arena for expression. During the European Championship, Beko will also take this message beyond the competition venues, meeting the public in the Fan Villages of the host cities.

Play and win

At each of the Italian stops, Beko will have its own space inside the Fan Village, open from the early afternoon until evening and designed to welcome fans and visitors in a simple and engaging way. Here, the watchword will be play and win: two interactive areas will allow visitors to try their hand at games inspired by the appliances on display, with the chance to win exclusive gadgets linked to the tour, including magnets dedicated to the host city and personalised backpacks.

It will be the perfect opportunity for the public to enter the world of Beko and discover at close quarters cutting-edge solutions designed for everyday wellbeing. At the heart of the experience are several hero products – two fridges and an air conditioner – chosen to spotlight some of the brand’s distinctive technologies and show, through concrete examples, how innovation can translate into small acts of everyday care.

With its entry into Italian volleyball and its support for the Men’s European Championship 2026, Beko further strengthens its bond with sport, choosing to stand alongside an event that brings together passion, spectacle and authentic values, accompanying athletes and fans on a journey that promises to be exciting for the whole country.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.