Natura Nuova: an autumn packed with events in Italy and abroad

Natura Nuova will be taking centre stage until November with a packed calendar of events in Italy and abroad, including sustainability-focused events, international food industry trade fairs, meetings with nutrition professionals and sporting events.

A journey that will take in Rome, Milan, Madrid, Paris, Naples and Ravenna and give the company various opportunities to engage with institutions, industry operators, professionals and consumers.

In Rome to combat food waste

The first event is scheduled for today, 29 September in Rome with the Living at Zero Waste Award, an initiative that Natura Nuova has supported for many years and which draws attention to the prevention of food loss and waste. The event, organised on the occasion of the International Day of Awareness of Food Loss and Waste, will bring together institutions, the research community and businesses and will provide an opportunity to present the latest data compiled by the International Waste Watcher Observatory. Natura Nuova will be represented by Ceo Gabriele Longanesi.

In Milan for collective catering

On 30 September and 1 October, Natura Nuova will be at Dire Fare Mangiare in Milan, an event dedicated to collective and commercial catering. Participation will enable the company to meet industry operators and professionals and discuss the opportunities offered by the Horeca channel.

In Madrid for Fruit Attraction

In October, the calendar will also take on an international dimension. From 6 to 8 Natura Nuova will take part for the first time in Fruit Attraction in Madrid, a European event dedicated to the fruit and vegetable sector, within the CSO Italy stand. The Frullà ranges in doypack and tray packaging will be presented, from conventional to organic products, as well as the Specialità territoriali range.

In Paris for Sial and back in Milan for Spazio Nutrizione

From 17 to 21 October, the company will travel to SIAL in Paris, an international event for the food industry in which the company has participated for several years. Frullà biologico and Frullà Baby Fruit will be the highlights.

In parallel, on 16 and 17 October Natura Nuova will be present at Spazio Nutrizione Milano, an event aimed at nutritionists, dietitians and health professionals. The event will provide an opportunity to discuss food, wellbeing and the changing needs of consumers.

In Naples and Ravenna for the marathon

Sport also features in the autumn calendar. Frullà will sponsor the Naples Marathon, taking place from 16 to 18 October, where Natura Nuova will have a stand in Piazza del Plebiscito, offering Frullà Mela Annurca in the race pack as a tribute to Campania’s fruit and vegetable heritage.

The participation in the Ravenna Marathon on 8 November will also be particularly significant for the Romagna area. On this occasion too, Frullà will support the event, which attracts athletes, families and enthusiasts to the city every year. The presence at the event confirms the bond between the brand and initiatives that combine attention to nutrition with sporting activity.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.