Germinal Bio brings organic outdoors with the “Good by Nature!” poster campaign

Germinal Bio is once again bringing its identity to the urban furnishings of Northern Italy with the second wave of its Ooh campaign “Good by Nature!”.

Until 4 October 2026, the new outdoor communication activity, which follows the previous one last May, confirms the brand’s objective of strengthening its awareness and consolidating its positioning among the leading players in Italian organic food, thanks to its extensive range, which spans breakfast baked goods and snacks through to fresh ready meals.

At the heart of the campaign is once again Germinal Bio’s pack, the protagonist of the brand’s recent visual identity evolution. The product packaging becomes the main narrative and visual element of the communication, bringing Germinal Bio’s world to the local area in a direct and immediately recognisable way. Its presence is accompanied by the payoff “Good by Nature!”, expressing the values that guide the brand and its idea of organic food: a proposition capable of combining attention to the quality of the raw materials, taste and wellbeing, without sacrificing the pleasure of everyday consumption.

The media plan involves extensive coverage across the area, with more than 1.000 sites, concentrated in Area 1 – two strategic territories for the brand’s development – with particular attention to the areas of greatest commercial importance for the brand. The aim is to maximise visibility and reach consumers in the places and at the times closest to the moment of purchase.

“With this outdoor communication campaign, we want to bring our world closer to people, especially those who are more aware of their food choices, making the brand more familiar and turning the pack into an element of recognition and organic food into an accessible everyday experience and, above all, a good one,” comments Elena Rocco, brand manager at Germinal Bio.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.