The Kanzi apple prepares to return to shelves with a high-impact campaign

Kanzi is preparing to return to shelves for the new commercial season with a high-impact campaign to bring energy and spread the spirit of "Power to Go".

The activities

The new campaign will be accompanied by a programme of activities designed to bring Kanzi’s vitality directly into contact with its target audience – a young, dynamic and active public – through events and meeting opportunities where taste and energy take centre stage. A high-value strategic plan for retail, creating perfect consistency between communication outside and inside the point of sale, strengthening the consumer’s connection with the brand. 

The first event on the agenda is the PolimiRun Milano 26, taking place today 27 September, followed on 4 October by the Deejay Ten, also in Milan. Two major events on the national sporting scene, where Kanzi will be present with the new Kanzi Power to Go-Kart and a branded stand, in settings perfectly aligned with the brand’s positioning and ideal for reaching a young and dynamic audience. 

The symbol of the new campaign will be the Kanzi Power to Go-Kart, a true mobile distribution and sampling point that will accompany the brand at the main seasonal events: from sporting events to university and professional settings, everyday occasions when a tasty and natural boost is needed to get moving again. 

The message "Power to Go", the perfect summary of Kanzi’s spirit, will once again energise all the activities. Perfectly balanced between sweetness and acidity, crunchy and juicy at the same time, Kanzi confirms its status as the ideal apple for intense days: a natural source of energy, practical and immediate, to face everyday life with determination.   

The comments

“Kanzi enters the new season with a clear identity and a programme of activities that allows us to bring the Power to Go message concretely closer to people,” comment Hannes Tauber and Benjamin Laimer, marketing managers at Vog and Vip. "The objective is to consolidate this connection with the world of energy and movement, where Kanzi’s distinctive value emerges at its best and where the brand has found its ideal place, becoming a true must-have. The Kanzi Power to Go-Kart was created precisely with this idea in mind: to engage consumers outside the point of sale, allowing them to experience the brand, stimulating their desire to purchase and bringing new traffic directly to the shelves”.  

“The new season is starting from a solid foundation and with product quality that allows us to look ahead to the coming months with confidence,” comment Klaus Hölzl and Kurt Ratschiller, sales managers of the Vog and Vip Consortia. "Kanzi is now a well-established reference on the shelves and we continue to work to support our retail partners, complementing the product with targeted activities capable of accompanying consumers throughout the journey, from contact in the local area through to their purchase decision at the point of sale”. 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.