Video: Private label as a driver of sustainability for the local area

The private label is no longer merely a lever for convenience: it has become the instrument through which the retailer expresses its identity and personally assumes responsibility for what it puts on the shelves. Precisely because it signs the product, the retailer is directly answerable to the customer for it — quality, origin, environmental and social impacts — and, through its relationship with the manufacturing companies, can disseminate standards and good practices throughout the entire supply chain.

The webinar develops along three lines. The first concerns the supply chain: how production partners are selected, verified and supported, from small artisanal businesses to large international groups. The second is the territory: the local shop as a bulwark against commercial desertification and as a showcase for local excellence. The third touches on industrial efficiency, because saving water and energy and involving people are the first testing ground for sustainability in the factory.

The topic is more relevant than ever: since 27 September, the new rules against greenwashing introduced by D.Lgs have been fully applicable. 30/2026, which transposes European Directive 2024/825. Generic and unsubstantiated environmental claims become unfair commercial practices: transparency and verifiability are no longer merely a reputational choice, but an obligation. The aim of the webinar is to understand, through the concrete experiences of a manufacturing industry and two retail organisations, how the retailer’s brand can become a genuine driver of sustainability for the territory.

The speakers were:

Alex Chiesa – Circana, senior manager – client sales & insights

Roberto Romboli – Dit, Mdd development director

Nathalie Jacquet – Eurial Italia, commercial director

Marco De Angelis – Todis, quality manager

Moderated by Maria Teresa Manuelli, editorial director of Edizioni DM

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.