World Pasta Day: over 2 million pasta products ordered in Italy on Glovo in the past year

On the occasion of World Pasta Day, celebrated on 25 October, Glovo explores Italians’ passion for one of the most beloved symbols of national cuisine, through an analysis of orders placed at the restaurants and supermarkets available on the app.

Over 2 million pasta products ordered in the past 12 months, an increase of 15% compared with the previous year and the platform’s top position in the global ranking. From great classics to regional specialities, the data reveal preferences and curiosities: carbonara remains the most ordered dish, while pasta all’assassina recorded growth of 185%. And while spaghetti dominates restaurant orders, ridged penne takes first place in grocery shopping on the app.

Spaghetti at restaurants, penne at home: the preferred pasta shapes

Some people prefer enjoying a ready-made dish, while others love cooking: two different ways of enjoying pasta that are also reflected in the choices of Glovo customers.

Spaghetti triumph at restaurants, followed by penne, rigatoni, trofie and bucatini. A ranking that rewards the great protagonists of Italian cuisine and some of the shapes most representative of the country’s gastronomic tradition. When shopping at supermarkets through the app, ridged penne take first place, followed by fusilli, spaghetti, rigatoni and farfalle. A ranking that rewards some of the most versatile shapes in everyday cooking.

Carbonara reigns, but regional specialities are gaining ground

Tradition remains at the forefront in the ranking of the most ordered ready-made dishes on Glovo. Spaghetti carbonara retain first place, followed by pasta and potatoes with provola, a great classic of Neapolitan cuisine. Completing the top five are spaghetti with tomato sauce, pasta all’amatriciana and penne all’arrabbiata.

Alongside the great classics, recipes from regional tradition are also growing, increasingly becoming the focus of gastronomic conversations and social content. This is the case with pasta all’assassina, a speciality from Bari with a distinctive crisp crust and spicy flavour, which records 185% growth in app orders compared with the previous year. This is followed by the Campanian tradition of spaghetti alla Nerano, prepared with courgettes and cheese, with +43%.

For those who choose to cook at home by ordering from the supermarket, the most purchased ready-made sauces are pesto alla genovese and Bolognese ragù sauce, two great classics of Italian cuisine.

From Milan to Elba Island: the geography of pasta according to Glovo

Passion for pasta spans the whole of Italy and also features in the platform’s international rankings. Milan, Naples and Rome are in fact among the ten cities worldwide with the highest number of pasta products ordered on Glovo.

Looking at different purchasing habits in relation to population, Milan stands out for ready-made dish orders, while Naples stands out for purchasing pasta through supermarkets available on the app, growing by 55% in the past 12 months..

But the curiosities do not come only from the big cities: Scafati, in Campania, claims the national record for the number of pasta products ordered in relation to the number of inhabitants, while Elba Island stands out for pasta purchases from supermarkets during the summer. Two surprises that complete a journey through the gastronomic preferences of Glovo customers, from major cities to holiday destinations.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.