Coop Italia brings relationship and emotional education to YouTube

Coop Italia continues its work on emotional and relationship education with “Fuori Tutto”, the new YouTube format devised by Hello as part of the “Close The Gap” awareness-raising project.

The choice of the digital channel

After “Facciamoci Spazio”, created in collaboration with the Fondazione Giulia Cecchettin, which saw squares and Coop spaces in Milan, Genoa, Modena, Perugia, Florence and Rome become places for discussing emotions, boundaries and consent, Coop Italia now chooses the digital space to continue nurturing an open conversation on emotional and relationship education. With “Fuori Tutto”, the brand is thus renewing its mission to give young people a voice, offering a free, transparent space without taboos in which to address the issues that define relationships and interpersonal interactions today.

The format

The format consists of four episodes, each dedicated to a theme and led by a different creator. Leading the discussion are Claudio Di Biagio, the protagonist of the first episode dedicated to equality, Carlotta Roncarà, who addresses the topic of consent, Sofia Viscardi, who brings the discussion to communication within relationships, and Giorgia Soleri, who explores the dynamics linked to jealousy.

Taking on the role of mediator is clinical psychologist and psychotherapist Lucrezia Marino, whose constant presence in every episode provides professional support and a protected space for listening to facilitate the conversation, enabling the young protagonists to explore their emotions and everyday experiences without filters.

The comments

“Coop Italia and we share the desire to use creativity to open conversations on issues that are relevant to society. ‘Fuori Tutto’ was born precisely from this vision and from the work we are carrying out together as a strategic and creative partner. After ‘Facciamoci Spazio’, we chose to move the conversation to YouTube, creating a format capable of speaking to younger generations through their own language, while maintaining the complexity of the issues addressed. For us, the strength of the project lies in the possibility of bringing creativity, people and real experiences into dialogue, creating an authentic space for discussion,” comments Sara De Mattia, group managing director Italy & Iberia at Hello.

“For Coop, this is another opportunity to reaffirm the underlying theme of our Close the Gap campaign 2026; namely, the need to raise awareness and promote education about relationships among young people. We have moved from real places such as our shops to the digital platform, but the objective remains unchanged, and digital in particular gives us a great opportunity to amplify the message,” adds Sara Taschera, communications director at Coop Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.