Salumificio Pfitscher wins the “Great Taste 2026” award for its Speck Alto Adige Igp

The Salumificio Pfitscher has obtained 2 stars at “Great Taste in Italy 2026” for its Speck Alto Adige Igp, a highly prestigious accolade that certifies its quality excellence on a global scale.

The achievement of 2 stars for Pfitscher, a South Tyrolean artisanal charcuterie producer dedicated to creating regional specialities, represents not only a prestigious milestone, but also a fundamental strategic asset for the company’s positioning in premium markets and in the B2B channel, confirming its unwavering commitment to authenticity and fine charcuterie.

The product

15.038 products underwent the competition’s rigorous blind evaluation process; and the Speck Alto Adige Igp from Salumificio Pfitscher was described as “a speck with an extraordinary appearance, with a rough, smoky exterior revealing lean, pink and tender meat, with a generous layer of fat” at the most coveted global awards dedicated to food and drink.

Described as “tender and easy to eat”, this delicate and well-balanced speck was a great success among the Great Taste judges. Made with pork legs expertly boned and trimmed by hand and a blend of spices designed to enhance the slow curing process of at least 22 weeks.

What is Great Taste?

Globally recognised as an essential seal of excellence for buyers, retailers and industry professionals, the Great Taste accreditation programme, organised by the Guild of Fine Food, puts taste above all else. Each product undergoes a rigorous blind tasting (with its packaging removed to make it unrecognisable) by a jury of over 500 international experts. Over the course of 105 days, this year’s edition assessed entries from 116 countries, including, for the second time, a prestigious judging session in Italy as part of “Great Taste in Italy”.

The comment

Lukas Pfitscher, owner and managing director of Salumificio Pfitscher, comments: “The award of 2 stars at Great Taste is a source of profound pride for our family. This result vindicates our philosophy, pursued with determination from the founding of the company to the present day, of never compromising on the quality of the raw materials or respect for natural curing times. In an increasingly competitive market, being able to display the prestigious black and gold Great Taste seal represents, for us, an unrivalled guarantee of quality and a fundamental milestone in our commercial growth. We are particularly delighted to have achieved this success in the very year in which the judging also took place in Italy”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.