Video: 190 years of Sperlari, between tradition and innovative products

Founded in 1836 by the shop opened by Enea Sperlari in the heart of Cremona, the company celebrates 190 years of activity, after having experienced different eras, market transformations and changes in consumer habits. Today, the Group has a turnover of approximately 150 million euros, a product portfolio comprising year-round and seasonal products and an industrial structure consisting of 5 production plants in Italy. We asked Riccardo Viani, ceo of Sperlari, what this milestone means for the company and what its medium- to long-term objectives are. Sperlari also continues to work on innovation, as demonstrated by the new products for 2026, including Sperlari Stick, a more practical and contemporary way of consuming torrone, as well as new products for special occasions, as Chiara Trabattoni, head of marketing explained to us. Finally, to celebrate the anniversary, Sperlari chose to turn its history into a visual story through an illustrated chronicle in ink created by Guido Damini.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.