Powy buys 138 charging points at 5 McArthurGlen and Promos outlets

The car charging points as a new retail “attraction”? Certainly, given that the average duration of a visit to an outlet is measured in hours. The proof lies in Powy’s strategy.

Hours—it is said from 2 to 6—are more than sufficient for the battery of any car, provided the station has adequate power.

Thus, Powy, based in Turin, a specialist in public electric vehicle charging infrastructure, bought 100% of Raw charging network Italy, a company wholly controlled by the English group Raw charging network limited.

The result was the transfer of ownership and management of the charging stations at five of the leading Italian FOCs, belonging to McArthurGlen and Promos.

The outlets that are “moving” to Powy

We are talking about 138 charging points, of which 2 have just been installed, at five premium, high-traffic sites, with more than 20 million visitors per year overall.

The sites involved are: Serravalle Designer Outlet in Piedmont, Noventa di Piave Designer Outlet in Veneto, Castel Romano Designer Outlet in Lazio and La Reggia Designer Outlet in Campania (all McArthurGlen), as well as Barberino Designer Outlet in Tuscany, which passed into the management of Promos two years ago, the channel leader.

“With these two operators, we have already defined an important investment plan aimed at further improving the customer experience with new fast and ultra-fast infrastructure”, says Federico Fea, CEO and co-founder of Powy, who strongly drove the growth operation of the Piedmont-based company. “With this first acquisition”, he confirms, “we are opening a new phase, also through targeted deals that complement our organic growth engine, which has been a source of satisfaction for years”.

Proximity to hotel facilities is also fundamental for Powy

Almost 30.000 charges in 2025

Quite a coup, there is no denying it, given that the charging points already active at these outlets recorded approximately 2025 29.000 charging sessions in , helping to save more than 334 tonnes of Co2 over the course of a year.

And already in the coming months, Powy will intervene to make the stations more recognisable and easier to reach, through a rebranding plan and the creation of dedicated visual routes.

In Italy, public charging points exceeded 73.000 in 2025, while electric car sales grew by 50% in the first quarter (data from Motus-E): demand is therefore expanding strongly, making high-traffic locations—such as outlets and shopping centres—increasingly essential charging points for customers.

Indeed: perhaps for everyone, given that charging points are in short supply—a factor that has so far held back vehicles with non-thermal engines, which still account for a residual share of the total number of vehicles in circulation.

Operations by Plenitude on the road are also developing rapidly: in a short time, it has installed 350 charging systems at Ikea Italia and Aldi Italia, and subsequently arrived at the Fox Town outlet in Mendrisio, in Canton Ticino.

We conclude with some more news about Powy: the company, originally TheF Charging, was founded in 2018 by Andrea Brentan and Federico Fea and its network now consists of various types of infrastructure (from quick, to fast, to ultra-fast) located in highly strategic locations, providing energy sourced 100% from renewables. The Turin-based company’s network comprises more than 2.100 stations between Italy and Spain, including the Balearic Islands.

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This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.